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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Here’s What’s Happening in March 2026!
Right on the heels of the Fire Horse Lunar New Year a few weeks ago, coupled with a Ring of Fire Eclipse, we’re now looking for a Blood Moon Total Lunar Eclipse to take place in a few days (March 3rd) . IMO that’s a lot of red themed happenings for such a short period of time!
This and so much more is happening in March 2026
Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Learn the 6 essential elements every brand or founder bio must include if you want press coverage, media features, and real visibility for your business.
Foodie Flip-Flop! How lifestyle brands are creating food experiences, and food brands are creating lifestyle products.
Food-based marketing works for lifestyle brands because food creates emotional trust, daily engagement, and longer content shelf life. When fashion or beauty brands appear in food moments—such as coffee trucks, pop-up cafés, or recipe content—they become part of everyday decision-making instead of waiting for seasonal purchases.
Here’s What’s Happening in February 2026! (Hint: Everything)
February is a big bold colorful month, all jammed into 28 days!
10 Reasons Publicist Agatha Raisin Makes Such a Great Crime Detective
Why publicists make incredible detectives: intuition, research skills, pattern-spotting, storytelling and Agatha Raisin–level instincts. Funny, true, and spot on.
Thank You for Being a Brand: 40 Golden Marketing Lessons for The Golden Girls' 40th Anniversary
Picture it: Your brand, but golden. Celebrate The Golden Girls' 40th anniversary with 40 timeless marketing lessons in branding, content, and strategy inspired by Dorothy, Blanche, Rose, and Sophia. Grab a slice of cheesecake and learn how to build a brand that lasts.
Here’s What’s Happening in September
Here are days of note happening in September for social media and PR planning.
eBay at 30: From AuctionWeb to AI, Nostalgia to Next-Gen Commerce
eBay turns 30! From the ’95 Shop pop-up to AI-powered listings, here’s how the OG auction site is reinventing online shopping for the next generation.
30 Autumn Marketing Ideas for Lifestyle Brands
Looking for fresh fall marketing ideas? Try Autumn Marketing Bingo! Here are 30 creative, seasonal ways lifestyle brands can boost visibility, sales, and engagement this autumn.
Transform Your Scroll into a Moody Gold Wonderland: Meet the Deep Gold Lightroom Preset
Lightroom presets offer our clients many benefits, from helping us turn out gorgeous shots day after day, to saving time and money in an era when budgets are extra tight.
Pinterest Fall 2025 Report
Pinterest’s Fall 2025 Trend Report shows thrifting on the rise. Gen Z drives searches for vintage fashion, thrifted décor, and Pinterest’s first Thrift Shop.
It’s Virgo Season! Here are this Zodiac Sign’s Main Details for Crafting Posts, PR Pitches, and Guides.
Virgo season runs from August 23 to September 22, making it the perfect time to celebrate the zodiac’s most detail-oriented, practical, and quietly stylish sign. Known for their organization, earthiness, and refined taste, Virgos embody a lifestyle that values quality over quantity.
10 Crucial PR Trends for Fall Brands Need To Know About
Make these shifts in time for Holiday 2025 and Beyond.
5 Essential Elements for Gift Guide Inclusion in 2025
Check these key elements off your list before reaching out to Christmas Gift Guide Editors and Writers.
Here’s What’s Happening in August ‘25
August is a transition for everyone, but especially for lifestyle brands looking to maximize their holiday revenue and brand visibility.
What Is AIO? Here’s a Quick Look at the Future of Brand Visibility in the Age of AI.
Learn how AIO—Artificial Intelligence Optimization—helps your brand get found and recommended by AI tools like ChatGPT, Perplexity, and Google SGE.
Let’s Talk about GEO!
Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered search engines that generate answers based on user intent, context, and content quality. It's an evolution of traditional SEO, focusing on how AI-driven search engines interpret and present information. Instead of solely relying on keyword rankings, GEO emphasizes structured data, natural language optimization, and direct answer formats.
How PR Powers AEO: The New Era of AI-Driven Brand Discovery
AEO is like SEO 2.0. Instead of just ranking your content in search results, it’s about positioning your content and your brand as the actual answer AI tools surface when someone asks a question about your category. And here’s where it gets even more interesting: PR and AEO are deeply connected.
The New Optimization Family Tree: SEO vs. AEO vs. GEO vs. AIO plus PR!
Brand founders are drowning in acronyms lately trying to get a fix on all these AI powered changes. Let’s decode and discuss what they really mean for modern PR and marketing teams.
Why Halloween Is Showing Up Shockingly Early This Year
It’s barely July, and yet there’s a werewolf on aisle five and ceramic pumpkins crowding the seasonal shelves. If you’ve walked into a big box store lately and thought, "Is it Halloween already?" you’re not alone. But this isn’t just seasonal confusion. It’s strategic.