Carolyn Delacorte 7/29/26 Carolyn Delacorte 7/29/26

5 Steps to Turn Your Personal Struggles Into a Powerful Founder Story

Your story is your company's ultimate competitive advantage. Yet most founder origin stories sound like résumés. This five-step framework helps turn personal struggle, risk and transformation into a powerful brand story that builds trust with customers, media, investors and talent.

Carolyn Delacorte 7/23/26 Carolyn Delacorte 7/23/26

Autumn Marketing Is Going Gothic: The 2026 Playbook for Lifestyle Brands

Traditional autumn marketing has reached peak pumpkin. For Fall 2026, lifestyle brands are moving toward Gothic Poetcore, dark academia, cinematic imagery, tactile content and analog experiences. Here is how small brands can capture the mood without a luxury-house budget.

Carolyn Delacorte 6/29/26 Carolyn Delacorte 6/29/26

Are Brand Collaborations Worth It for Small Lifestyle Brands?

Brand collaborations can be a powerful growth tool for small lifestyle brands, but only when the partnership makes sense to the customer. Here’s how to decide whether a collaboration is worth pursuing, what kinds of partnerships work best, and how to avoid the ones that drain time without delivering results.

Carolyn Delacorte 5/26/26 Carolyn Delacorte 5/26/26

June Marketing, PR Trends, and Social Media Days to Make Note Of.

June brings weddings, Father’s Day, graduation, donut day, Pride Month, the pre-holiday countdown, and much more. Here is a breakdown of the key elements of June to keep in mind.

Carolyn Delacorte 2/26/26 Carolyn Delacorte 2/26/26

Here’s What’s Happening in March 2026!

Right on the heels of the Fire Horse Lunar New Year a few weeks ago, coupled with a Ring of Fire Eclipse, we’re now looking for a Blood Moon Total Lunar Eclipse to take place in a few days (March 3rd) . IMO that’s a lot of red themed happenings for such a short period of time!

This and so much more is happening in March 2026

Carolyn Delacorte 2/9/26 Carolyn Delacorte 2/9/26

Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include

Learn the 6 essential elements every brand or founder bio must include if you want press coverage, media features, and real visibility for your business.

Carolyn Delacorte 2/4/26 Carolyn Delacorte 2/4/26

Foodie Flip-Flop! How lifestyle brands are creating food experiences, and food brands are creating lifestyle products.

Food-based marketing works for lifestyle brands because food creates emotional trust, daily engagement, and longer content shelf life. When fashion or beauty brands appear in food moments—such as coffee trucks, pop-up cafés, or recipe content—they become part of everyday decision-making instead of waiting for seasonal purchases.

Carolyn Delacorte 1/27/26 Carolyn Delacorte 1/27/26

Here’s What’s Happening in February 2026! (Hint: Everything)

February is a big bold colorful month, all jammed into 28 days!

Carolyn Delacorte 11/13/25 Carolyn Delacorte 11/13/25

10 Reasons Publicist Agatha Raisin Makes Such a Great Crime Detective

Why publicists make incredible detectives: intuition, research skills, pattern-spotting, storytelling and Agatha Raisin–level instincts. Funny, true, and spot on.

Carolyn Delacorte 9/9/25 Carolyn Delacorte 9/9/25

Thank You for Being a Brand: 40 Golden Marketing Lessons for The Golden Girls' 40th Anniversary

Picture it: Your brand, but golden. Celebrate The Golden Girls' 40th anniversary with 40 timeless marketing lessons in branding, content, and strategy inspired by Dorothy, Blanche, Rose, and Sophia. Grab a slice of cheesecake and learn how to build a brand that lasts.

Carolyn Delacorte 9/8/25 Carolyn Delacorte 9/8/25

Here’s What’s Happening in September

Here are days of note happening in September for social media and PR planning.

Carolyn Delacorte 9/3/25 Carolyn Delacorte 9/3/25

eBay at 30: From AuctionWeb to AI, Nostalgia to Next-Gen Commerce

eBay turns 30! From the ’95 Shop pop-up to AI-powered listings, here’s how the OG auction site is reinventing online shopping for the next generation.

Carolyn Delacorte 9/3/25 Carolyn Delacorte 9/3/25

30 Autumn Marketing Ideas for Lifestyle Brands

Looking for fresh fall marketing ideas? Try Autumn Marketing Bingo! Here are 30 creative, seasonal ways lifestyle brands can boost visibility, sales, and engagement this autumn.

Carolyn Delacorte 8/21/25 Carolyn Delacorte 8/21/25

Transform Your Scroll into a Moody Gold Wonderland: Meet the Deep Gold Lightroom Preset

Lightroom presets offer our clients many benefits, from helping us turn out gorgeous shots day after day, to saving time and money in an era when budgets are extra tight.

Carolyn Delacorte 8/21/25 Carolyn Delacorte 8/21/25

Pinterest Fall 2025 Report

Pinterest’s Fall 2025 Trend Report shows thrifting on the rise. Gen Z drives searches for vintage fashion, thrifted décor, and Pinterest’s first Thrift Shop.

Carolyn Delacorte 8/19/25 Carolyn Delacorte 8/19/25

It’s Virgo Season! Here are this Zodiac Sign’s Main Details for Crafting Posts, PR Pitches, and Guides.

Virgo season runs from August 23 to September 22, making it the perfect time to celebrate the zodiac’s most detail-oriented, practical, and quietly stylish sign. Known for their organization, earthiness, and refined taste, Virgos embody a lifestyle that values quality over quantity.