We so often hear the phrase “shop local” and “shop small” but many times brands aren’t sure how to support smaller regional retailers who carry their lines.

One method that truly helps support both your retail customers, and promote sales, is outreach to smaller regional magazines.

Virtually every demographic has a good number of geographically focused magazines and media, usually named after the city or state where they are published. There are media companies that specialize in producing beautiful glossy publications for specific demographics throughout North America. Their magazine products are often truly polished and stunning.