THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Featured PostLucky Rituals for Founders: 13 Ways to Bring More Magic Into Your Business
Being a founder means making a thousand decisions a day and dealing with all the uncertainty that comes with that.
Itâs no wonder so many wildly successful people swear by rituals. Whether theyâre lighting a candle, wearing a lucky necklace, or checking the moon phase before launching, rituals give us structure, confidence, and (letâs be honest) a little extra sparkle.
So You Want to Grow and Sell Your Company Like Hailey Bieberâs Rhode for One Billion Dollars (oh, But Have No Budget)? Here are 8 Crucial Steps âŠ
Learn how to build a billion-dollar brand presence like Rhode, even if you're starting with zero budget. Actionable tips for founder-led businesses that want to grow big.
đ€ What Do Algorithms Really Say About Your Point of View?
Algorithms arenât judging you, but they are mirroring you. Hereâs what every founder, creator, and brand manager should know about how algorithms shape your perspective (and what to do about it).
đČ Why Smart Brand Managers Use More Than One Instagram Account, And Why You Should Too
Hereâs the truth: Instagram doesnât just show what you postâit shapes what you see. And by using multiple accounts intentionally, you can gather better data, test smarter strategies, and connect with more of the right people.
đš What Googleâs New AI-Powered Search Means for SEO, and What To Do About It
If youâve noticed a dip in your website traffic lately, youâre not alone â and Googleâs latest AI-powered updates might be the culprit.
With the rollout of AI Overviews and its new AI Mode, Google is serving answers directly at the top of the search results, meaning users donât have to click on your site to get the info they need. Yep, itâs kind of like your best insights are being borrowed without the courtesy of a visit.
So⊠what does this mean for your SEO strategy going forward?
Letâs unpack it.
Summer Marketing Bingo: 16 Fun and Fresh Ideas to Boost Your Brand Visibility This Season
Play Summer Marketing Bingo with 16 lifestyle-focused marketing ideas designed to increase your visibility, engagement, and sales this season.
đ€ Friday the 13th Marketing Magic: 13 Spellbinding Post Ideas for Lifestyle Brands
13 creative social media post ideas for lifestyle brands (candles, beauty, fashion, food, and decor) to turn Friday the 13th into a sales-boosting opportunity.
Lucky Rituals for Founders: 13 Ways to Bring More Magic Into Your Business
Being a founder means making a thousand decisions a day â and dealing with all the uncertainty that comes with that.
Itâs no wonder so many wildly successful people swear by rituals. Whether theyâre lighting a candle, wearing a lucky necklace, or checking the moon phase before launching, rituals give us structure, confidence, and (letâs be honest) a little extra sparkle.
13 Top Superstitions and Where They Come From
Whether you cross your fingers before a big launch or avoid opening umbrellas inside, superstitions are deeply rooted in culture, history, and our need to feel a little bit in control. Here's a look at 13 of the most common superstitions around the world â and the strange, surprising stories behind them.
Ultra Successful People Who Believe in Superstitions, Especially on Friday the 13th
Explore the origins of Friday the 13th, why the number 13 spooks us, and the weird superstitions of wildly successful peopleâyes, even Lucille Ball.
Are Mobile Pop-Up Shops the Ultimate Brand Move in 2025?
Mobile pop-up shops are taking over in 2025: from Airstreams to retro buses. Find out why brands are ditching traditional storefronts for experiential, on-the-go marketing strategies.
đ Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the âSardine Girlâ Moment.
Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissanceâcomplete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned sardines into collectible art; Fishwife, the direct-to-consumer darling bringing sustainability and millennial flair to smoked salmon and anchovies; and Nice Cans, the cheeky Canadian brand celebrating conservas with bold design and culinary credibility.
These brands arenât just selling canned fishâtheyâre rebranding it as stylish, ethical, and crave-worthy. From nostalgic storytelling and immersive retail experiences to social media-savvy packaging that pops off the shelf (and your Instagram feed), theyâre proving that seafood can be shelf-stable and sexy.
đ June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands
Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether youâre a brand founder, PR pro, or marketing maven, hereâs everything you need to know about this yearâs wedding industry trendsâand how to get your products on the dance floor.
June Holidays, PR Trends, and Social Media Days.
June brings weddings, Fatherâs Day, graduation, donut day, Pride Month, the pre-holiday countdown, and much more. Here is a breakdown of the key elements of June to keep in mind.
đ Whatâs With All the Fish? Why âSardine Chicâ and Other Aquatic Aesthetics Are Making Waves in Branding
Sardines are having a main character moment â and your brand should absolutely be paying attention. From ironic packaging to cheeky metaphors, fish are making waves in the branding and design world.
In this post, weâll break down:
Why sardine chic is everywhere
What âfishcoreâ even means
Which fishy archetype best matches your founder persona
And how to use it all in your marketing (even if you sell skincare, candles, or coaching â not seafood)
Why Reddit Matters: What Brands Need to Know
Reddit has over 1 billion active users and deep influence across niche communities. Learn how lifestyle brands can use Reddit strategically in 2025 for visibility, trust, and growth.
Memes That Convert: How Meme Marketing Drives Real Sales in 2025
Memes That Convert: How Meme Marketing Drives Real Sales in 2025. Discover how meme marketing boosts engagement, trust, and sales with data-backed examples from Poppi, Slim Jim, SSENSE, Netflix.
What are the Top Social Media Platforms? We Crunched the Numbers and the Result May Surprise You!
As of 2025, a handful of platforms dominate this digital landscape, with Instagram, TikTok, and Reddit leading the charge. These platforms shape trends, drive engagement, and offer unprecedented opportunities for branding and marketing (yes I know you know). So itâs important to have a factual grip on which platform performs the best for brands, and here they are:
The 7 Strongest Marketing Trends in the Lifestyle Industry So Far in 2025
If you work in lifestyle marketing: food, beauty, fashion, wellness, or home , Summer 2025 is bringing a wave of major shifts that you don't want to miss. These trends arenât just fads; theyâre reshaping how lifestyle brands connect with audiences, earn loyalty, and drive growth.
Here are the strongest marketing trends in the lifestyle industry right now.
5 Reasons Founder-Led Brands Are Winning Hearts and Wallets, and 13 Lifestyle Brands Doing It Right
In the ever-buzzier world of lifestyle brands, one truth is becoming more and more deliciously obvious: customers don't just want products; they want people. They want to know who's stirring the pot, sewing the seams, bottling the dreams. And that's exactly why founder-led small brands are carving out huge, passionate audiencesâand often, outselling bigger, more faceless competitors.
Why Halfway to Halloween is Something Your Marketing Department Should Make Note Of
Halfway to Halloween began with haunted attractions and theme parks. The roots of "Halfway to Halloween" trace back to the haunted house industry and major theme parks â places like Universal Studios and Disney â who realized they could tease their massively popular Halloween events way earlier in the year.