THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
What Is AIO? Here’s a Quick Look at the Future of Brand Visibility in the Age of AI.
Learn how AIO—Artificial Intelligence Optimization—helps your brand get found and recommended by AI tools like ChatGPT, Perplexity, and Google SGE.
Let’s Talk about GEO!
Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered search engines that generate answers based on user intent, context, and content quality. It's an evolution of traditional SEO, focusing on how AI-driven search engines interpret and present information. Instead of solely relying on keyword rankings, GEO emphasizes structured data, natural language optimization, and direct answer formats.
How PR Powers AEO: The New Era of AI-Driven Brand Discovery
AEO is like SEO 2.0. Instead of just ranking your content in search results, it’s about positioning your content and your brand as the actual answer AI tools surface when someone asks a question about your category. And here’s where it gets even more interesting: PR and AEO are deeply connected.
The New Optimization Family Tree: SEO vs. AEO vs. GEO vs. AIO plus PR!
Brand founders are drowning in acronyms lately trying to get a fix on all these AI powered changes. Let’s decode and discuss what they really mean for modern PR and marketing teams.
Why Halloween Is Showing Up Shockingly Early This Year
It’s barely July, and yet there’s a werewolf on aisle five and ceramic pumpkins crowding the seasonal shelves. If you’ve walked into a big box store lately and thought, "Is it Halloween already?" you’re not alone. But this isn’t just seasonal confusion. It’s strategic.
Autumn 2025 Marketing Trends for Lifestyle Brands: What’s In, What’s Over, and What’s Brewing
From founder-led content to freakishly early Halloween launches, here are the biggest marketing trends lifestyle brands need to know for Autumn and Holiday 2025.
Is AI the New Emily Cooper? What Brands Can Learn From Marketing’s Chicest Sidekick
Here’s how brands can use AI like an Emily in Paris inspired marketing It-Girl—complete with tools, tactics, and smart shortcuts.
Why Brands Are Replacing Influencers With In-House Creators.
Influencers aren’t dead—but in-house creators are winning. Discover how brands like Loewe, Poppi, and Dusen Dusen are creating content from within.
Your July 2025 PR Horoscope + Celestial Strategy Guide
Want to align your brand with the stars? Get July’s PR horoscopes, celestial marketing ideas, and campaign inspiration powered by moon + planet energy.
What “America’s Sweethearts” Teaches Us About PR, Branding, and Protecting Your Reputation
Discover what the Dallas Cowboys Cheerleaders can teach founders about PR, crisis communication, brand control, and storytelling in the social media era.
What Trends and Days of Note are Coming in July?
July 2025 Marketing and Content Calendar Days
What Are the Best Business Books for Small Business Owners in 2025?
Discover the best business books for small business owners in 2025—from new releases like Build a Business You Love to classics like Profit First and The E-Myth Revisited. Perfect for creative entrepreneurs, solo founders, and lifestyle brands ready to grow.
Why ChatGPT is Obsessed With Flamingo Estate, Otherland, and Boy Smells.
If you’ve ever asked yourself, “Why does every product round-up look like a shrine to Flamingo Estate, Boy Smells, and Otherland?” — you’re not wrong. These brands are practically the holy trinity of lifestyle marketing. But it’s not some algorithmic love affair (okay, maybe a little). There’s a reason these names show up again and again — and it has everything to do with strategy, visibility, and narrative stickiness.
💼 Which Marketing Maven Would You Hire to Run Your Brand?
We Compare the Marketing Styles of Edina Monsoon, Samantha Jones, Emily Cooper, and Georgia Miller! Bonus: Take Our Brand Personality Quiz to See Which Fictional Marketing Maven Would Do the Best Job for Your Company.
Are Mobile Pop-Up Shops the Ultimate Brand Move in 2025?
Mobile pop-up shops are taking over in 2025: from Airstreams to retro buses. Find out why brands are ditching traditional storefronts for experiential, on-the-go marketing strategies.
💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands
Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether you’re a brand founder, PR pro, or marketing maven, here’s everything you need to know about this year’s wedding industry trends—and how to get your products on the dance floor.
June Holidays, PR Trends, and Social Media Days.
June brings weddings, Father’s Day, graduation, donut day, Pride Month, the pre-holiday countdown, and much more. Here is a breakdown of the key elements of June to keep in mind.
Small But Mighty: Why Local Media is a Game-Changer for Small Businesses
If you run a small business or an emerging brand, you’ve probably felt the pressure to “go big.” Everyone’s chasing viral moments, national press features, or that elusive spot on a morning show. But here’s the truth: you don’t need national media to make a big impact.
In fact, focusing on local media can be one of the smartest, most effective moves for building trust, visibility, and loyalty—right in your own backyard.