Pinterest Fall 2025 Report
Sustainable, Vintage and the Thrift Economy Build Steam as Searches for dream thrift finds skyrocket
Pinterest introduces the Thrift Shop built for thrift lovers. Available from August 20 - September 26, Pinterest users can browse and shop vintage and secondhand finds directly on Pinterest.
Pinterest Fall 2025 Trend Report: Gen Z Is Obsessed With Thrifting
This fall, the style conversation on Pinterest is about what’s hanging on the rack at your local thrift store. Gen Z, who now makes up more than half of Pinterest’s user base, is steering the platform toward sustainability, individuality, and secondhand treasure hunting.
Why this matters beyond Gen Z:
Millennials are following closely, especially in décor and resale platforms like Depop and ThredUp. Gen X brings a quality-over-quantity mindset, and Boomers, long familiar with thrifting, add nostalgia-driven perspective. This turns the thrift trend into a movement with universal cultural weight.
The numbers say it all: searches for “dream thrift finds” are up a staggering 550%, while “vintage fall aesthetic” has skyrocketed by 1,074%. And it’s not just clothes. Curated living is trending too, with “thrifted kitchen” searches soaring 1,012% and “thrifted décor” climbing 283%. Searches for “men thrift outfits” are up 31% as more guys get in on the resale revival.
A recent survey found 66% of U.S. adults regularly thrift, with Gen Z leading at 28% thrifting weekly. Nearly half thrift for good deals, and a third call it self-care, showing that this is becoming a core part of the consumer economy.
Pinterest Fall 2025 by the Numbers:
Dream thrift finds +550 % • Vintage fall aesthetic +1,074 % • Thrifted kitchen +1,012 % • Thrifted décor +283 % • Cubicle makeover +2,767 % • Art Deco décor +805 % • Mini dessert ideas +529 %.
Pinterest Launches the First-Ever Thrift Shop
To meet the Gen Z thrifting trend demand, Pinterest is rolling out its first Pinterest Thrift Shop experience: live from August 20 through September 26. Think of it as a one-stop digital vintage mall: weekly closet drops from tastemakers, curated picks from leading global thrift and vintage retailers, and endless inspiration for building a wardrobe or home filled with character.
It’s an experiment that blends discovery, shopping, and sustainability all on one platform, perfectly timed for a generation that values personal style and a lighter footprint.
What It Means for Style and Home Trends
The Pinterest 2025 Fall Trend Report makes one thing clear: this season is all about personal storytelling through pre-loved pieces. Whether it’s a throwback to 2000s prep or an Art Deco lamp with history, these trends lean into creativity, sustainability, and individuality—not fast fashion conformity.
For brands and consumers alike, the message is obvious: in a sea of sameness, thrift and vintage stand out. Fall 2025 is your chance to embrace the hunt, curate your own aesthetic, and prove that style is smarter (and cooler) when it comes with a story.
Pinterest Fall 2025 Style Highlights:
Patchwork Clothes / Mocha Colored Caffeine Inspired Outfits / Cubicle Chic / Pixie Cuts / Mini Baking
Patchwork, Miniature Baking, and Pixie Cuts are big for Autumn 2025
Brand Takeaway: How New Products Can Tap Into Pinterest’s Thrift Wave
Step into any thrift shop, garage or estate sale and you’ll be amazed at how packed they are. This can be daunting for brands trying to catch a portion of the growing Thrift economy 2025 shopping dollars.
For brands selling new products, the rise of thrifting is a massive opportunity. The thrifting trend is about celebrating individuality, sustainability, and the thrill of discovery. And that’s a story a brand that sells new products can tell too. Here are some tips:
Design for the Thrift Aesthetic: Vintage-inspired shapes, nostalgic fabrics, and timeless silhouettes make your products feel at home in a thrifted wardrobe or living room.
Sell Longevity, Not Just Style: Talk about craftsmanship, durability, and “future heirloom” quality. Consumers want new pieces that feel like they’ll age well.
Blend Old With New: Encourage styling your new product alongside thrifted treasures. Pair a new blazer with vintage jeans, or showcase a handmade vase on a well-worn sideboard.
Make It a Hunt: Create limited-edition drops and capsule collections that mimic the excitement of scoring a thrift gem.
Show Your Sustainability Receipts: Transparent sourcing, eco-friendly packaging, small-batch production all give new products a similar “guilt-free” shine thrifting does.
In other words, thrift is a mindset. Brands that align with the values behind the trend (creativity, sustainability, and uniqueness) can position their new products as the perfect companions to pre-loved finds. In Autumn 2025 shoppers don’t necessarily need to choose between thrift and new. The two concepts can be worked together to create individual style.
At first blush, the thrift wave may feel like a shut-out for brands that manufacture and sell new goods but there is opportunity in the trend.
FAQ
Q: What are the biggest Pinterest Fall 2025 trends?
A: According to Pinterest’s Fall 2025 Trend Report, thrifting and secondhand shopping are at the center of Gen Z style. Searches for “dream thrift finds” are up 550%, “vintage fall aesthetic” is up 1,074%, and thrifted décor ideas are soaring. Pinterest even launched its first-ever Thrift Shop experience to spotlight vintage and resale.Q: Why is Gen Z driving the thrift trend?
A: Gen Z makes up more than 50% of Pinterest’s user base. They value sustainability, individuality, and unique style over fast fashion. For them, thrifting is both creative and eco-conscious.Q: How can brands selling new products benefit from the thrift wave?
A: Brands can design vintage-inspired collections, emphasize longevity and craftsmanship, and encourage customers to mix new products with thrifted pieces. Limited-edition drops and sustainability messaging also resonate with this thrift-first mindset.Q: What new Pinterest shopping features are launching in Fall 2025?
A: Pinterest is debuting the Thrift Shop (August 20–September 26, 2025), a curated digital shopping hub where users can explore thrifted fashion and décor from global retailers and tastemakers.Q: Are home and office spaces impacted too?
A: Yes. “Cubicle makeover” searches are up a staggering 2,767% and “cute desk decor” is up 804%. Gen Z is personalizing every corner, making the “thrift mindset” as much about workspace as wardrobe.Q: Which décor styles are making a comeback through thrifting?
A: Retro-infused trends dominate. From Art Deco and polka dots to caffeine-inspired palettes and statement tiles. Imagine bold vintage prep, mocha and matcha shades, polka-dot textures, and luxe tiles inspired by pre-loved styling.
