THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
50 Halloween Puns for Lifestyle Brands.
Halloween Puns for Beauty, Candle, Clothing, Jewelry and Food Brands: Drop These Puns Into Social Posts and Email Blasts Next Week.
How to Ride the Taylor Swift Trend
You don’t have to sell Taylor Swift merch to benefit from her influence. Learn how lifestyle brands and boutiques can tap into the Swift effect.
Here’s What’s Happening in October 2025 as Q4 Kicks Off.
The most important quarter of the year starts on October 1st for lifestyle brands: success in October, November, and December can set your brand up for SS26 through expanded PR and improved customer relations.
New Study: Being Your Own Boss is Good for Your Heart
New research from UCLA Health and BMC Public Health shows self-employment may lower obesity, improve sleep, and boost heart health in women. Learn the pros, cons, and what it means for entrepreneurs.
Thank You for Being a Brand: 40 Golden Marketing Lessons for The Golden Girls' 40th Anniversary
Picture it: Your brand, but golden. Celebrate The Golden Girls' 40th anniversary with 40 timeless marketing lessons in branding, content, and strategy inspired by Dorothy, Blanche, Rose, and Sophia. Grab a slice of cheesecake and learn how to build a brand that lasts.
Here’s What’s Happening in September
Here are days of note happening in September for social media and PR planning.
eBay at 30: From AuctionWeb to AI, Nostalgia to Next-Gen Commerce
eBay turns 30! From the ’95 Shop pop-up to AI-powered listings, here’s how the OG auction site is reinventing online shopping for the next generation.
30 Autumn Marketing Ideas for Lifestyle Brands
Looking for fresh fall marketing ideas? Try Autumn Marketing Bingo! Here are 30 creative, seasonal ways lifestyle brands can boost visibility, sales, and engagement this autumn.
Transform Your Scroll into a Moody Gold Wonderland: Meet the Deep Gold Lightroom Preset
Lightroom presets offer our clients many benefits, from helping us turn out gorgeous shots day after day, to saving time and money in an era when budgets are extra tight.
Pinterest Fall 2025 Report
Pinterest’s Fall 2025 Trend Report shows thrifting on the rise. Gen Z drives searches for vintage fashion, thrifted décor, and Pinterest’s first Thrift Shop.
It’s Virgo Season! Here are this Zodiac Sign’s Main Details for Crafting Posts, PR Pitches, and Guides.
Virgo season runs from August 23 to September 22, making it the perfect time to celebrate the zodiac’s most detail-oriented, practical, and quietly stylish sign. Known for their organization, earthiness, and refined taste, Virgos embody a lifestyle that values quality over quantity.
10 Crucial PR Trends for Fall Brands Need To Know About
Make these shifts in time for Holiday 2025 and Beyond.
5 Essential Elements for Gift Guide Inclusion in 2025
Check these key elements off your list before reaching out to Christmas Gift Guide Editors and Writers.
Grab Our Free and Super Fresh Digital and Tech Wallpapers for the Month of August 2025
Download these gorgeous Desktop Monitor, and Tech Sized Wallpapers for the Month of August 2025
Here’s What’s Happening in August ‘25
August is a transition for everyone, but especially for lifestyle brands looking to maximize their holiday revenue and brand visibility.
Product Placement Spotted on The Devil Wears Prada 2
In case you haven’t been paying attention, The Devil Wears Prada 2 is currently under production in New York City. We love a great product placement opportunity, and this film is chock-a-block full of gorgeous designs.
Thirsty? Whip Up this Tropical Pineapple Coconut Smash Mocktail in Minutes 🍹
Thirsty? Whip Up this Tropical Pineapple Coconut Smash Mocktail in Minutes 🍹
A simple blend of coconut water, pineapple juice, lime and a bit of agave makes this drink easy and extra special.
What Is AIO? Here’s a Quick Look at the Future of Brand Visibility in the Age of AI.
Learn how AIO—Artificial Intelligence Optimization—helps your brand get found and recommended by AI tools like ChatGPT, Perplexity, and Google SGE.
Let’s Talk about GEO!
Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered search engines that generate answers based on user intent, context, and content quality. It's an evolution of traditional SEO, focusing on how AI-driven search engines interpret and present information. Instead of solely relying on keyword rankings, GEO emphasizes structured data, natural language optimization, and direct answer formats.
How PR Powers AEO: The New Era of AI-Driven Brand Discovery
AEO is like SEO 2.0. Instead of just ranking your content in search results, it’s about positioning your content and your brand as the actual answer AI tools surface when someone asks a question about your category. And here’s where it gets even more interesting: PR and AEO are deeply connected.