Here’s What’s Happening in February 2026! (Hint: Everything)
Make Note of These Dates Coming Up
February is saturated with purple, red, pink and more:
With a birthstone of rich, royal Amethyst; a birth flower of Violets and Primroses; and a gorgeous Parrot as the Bird of the Month - there’s more than just red and pink happening now.
As you probably know February 2nd is Groundhog Day, and it’s a big deal for small town retailers. It’s often a day that smaller boutiques open back up after closing for the month of January. Many small towns host parades, special sales, and fun regional events that are great for you as a brand to support.
February 6th is also Wear Red Day, sponsored by the American Heart Association it’s a day that is intended to bring awareness to heart health. Wear Red Day kicks off American Heart Health Month. This is significant if your brand is focused on wellness, or offers anything in the shade of red (like a lip color).
A big gifty block of love occurs in the middle of the month: The happy pairing of Galentine’s Day and Valentine’s Day arrive on February 13th and 14th respectively. Galentine’s Day is a day specifically created by the mythical character Leslie Knope from the hit NBC show Parks & Rec. What started as a lark has become a full throated holiday (especially online) as a means of celebrating friendships. And of course, the guys are in on the fun now too with Malentine’s Day on February 12th in which it’s suggested that guys get together and do something fun like go paintballing, beer biking, or karting.
Mardi Gras is on February 17th, and the same day Chinese (Lunar) New Year February 17th has the sign of the Fire Horse coming into our energy centers.
The Super Bowl is on February 8th, with a Halftime Show featuring Bad Bunny; and the Winter Olympics in Milan and Cortina d'Ampezzo, Italy kick off on February 6th.
For activist brands here are some dates to make note of:
February 1st is the anniversary of the Lunch Counter Sit-In Greensboro N.C. 1960. On this date four students sat down at the lunch counter at the Woolworth’s in downtown Greensboro, and changed history.
February 21st, 1958 the original Peace Sign, designed by Gerald Holtom as the logo for the British Campaign for Nuclear Disarmament was designated.
Earth Day is coming up on March 22.
A big month of inventions:
On February 26th there were 3 important firsts:
The first Web Browser in 1991: Tim Berners-Lee, the acknowledged inventor of the World Wide Web, introduced WorldWideWeb, the first practical web browser.
The first Jazz Record in 1917: The Original Dixieland Jass Band released the world's first jazz record. The two songs, “Livery Stable Blues” and “Dixie Jass Band One Step,” became instant hits and introduced millions of people to the new type of music.
The first Color Motion Picture in 1909: 21 short films were shown at the Palace Theatre in London. It was the general public's introduction to Kinemacolor, the first successful color motion picture system.
February 5th is the anniversary of the first synthetic plastic, Bakelite, being developed by a Belgian chemist in 1909. It was an immediate sensation and still so collectible to this day. A great angle for decor, vintage inspired, and accessory brands.
February 28th is the anniversary of the first nylon (Nylon66) which was invented in 1935.
Fashionable Favorites
February 1st - 3rd is the New York Now Gift Show.
New York Fashion Week starts on February 11th and runs through February 16th.
The Grammy Awards airs on February 1st
The Oscars will air on March 15th.
Lot’s of Iconic birthdays:
Babe Ruth 2/6
Charles Dickens 2/7
Abe Lincoln 2/12
Animator Matt Groening 2/15
George Washington 2/22
George Harrison 2/25
Elizabeth Taylor 2/27
Looking ahead, here’s what to consider for media pitches, and more:
World Fragrance Day is March 21st making a great opportunity for every type of essential oil and perfume brand to discuss trends, ways to wear it, ingredients, folklore and more.
The First Day of Spring is March 20th, followed by Earth Day on April 22nd.
Green outfits and decorations for St Patrick’s Day on March 17.
And yes: Mother’s Day gifting season has also begun! (Sunday May 10th, 2026)
