THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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10 Must-Run Marketing Plays for Small Businesses in 2026
The year ahead favors the bold, the scrappy, and the founder-led.
If you’re a small business owner heading into 2026 with a “let’s just keep doing what worked in 2021” mindset… oh sweetheart, pull up a chair. The marketing landscape has officially entered the era of AI engines, personalized discovery, lifestyle storytelling, and consumers who can spot inauthenticity a mile away (even from behind a screen scrolling at 2x speed).
How Brands Turn Products Into Micro-Media Assets in 2026
Products aren’t just products anymore — they’re micro-media assets. Here’s how lifestyle brands turn SKUs into story-driven, search-ready content that fuels visibility across social, Google, and AI discovery.
Top Business Books of 2025!
A curated list of the five best business books of 2025—handpicked for founders, lifestyle brands, marketers, and creatives building momentum in 2026.
10 Must-Run Marketing Plays for Small Businesses in 2026
Wondering how small businesses can actually stand out in 2026? This post breaks down 10 must-run marketing plays, from AI-ready content hubs and founder-led branding to community, email, and short-form video, so you can grow with clarity in the coming year.
10 Tips and Best Practices for Publishing Both on Substack and Your Brand Website
Learn the best practices for publishing on both Substack and your brand website. Discover how to boost visibility in Google Search, Google Discover, and AI-powered platforms like ChatGPT and Perplexity, while building long-term authority and founder-led community.
10 Reasons Publicist Agatha Raisin Makes Such a Great Crime Detective
Why publicists make incredible detectives: intuition, research skills, pattern-spotting, storytelling and Agatha Raisin–level instincts. Funny, true, and spot on.
Why Ecosystem Growth Channels Matter for Lifestyle Brands in 2026
Learn what ecosystem growth channels are and how lifestyle brands can use them to win in 2026.
11/11 Meaning in Numerology, and How Lifestyle Brands Can Use It for Marketing Magic!
Learn what 11/11 means in numerology and how lifestyle brands can harness this “manifestation portal” for meaningful, high-engagement social media content, marketing campaigns, and storytelling moments.
Navigating the Rapids: What Lifestyle Marketers Need to Know for November 2025
Facing economic headwinds this holiday season? Key strategies lifestyle brands need in November 2025 to boost visibility, sales, and loyalty.
Thank You for Being a Brand: 40 Golden Marketing Lessons for The Golden Girls' 40th Anniversary
Picture it: Your brand, but golden. Celebrate The Golden Girls' 40th anniversary with 40 timeless marketing lessons in branding, content, and strategy inspired by Dorothy, Blanche, Rose, and Sophia. Grab a slice of cheesecake and learn how to build a brand that lasts.
Here’s What’s Happening in September
Here are days of note happening in September for social media and PR planning.
eBay at 30: From AuctionWeb to AI, Nostalgia to Next-Gen Commerce
eBay turns 30! From the ’95 Shop pop-up to AI-powered listings, here’s how the OG auction site is reinventing online shopping for the next generation.
30 Autumn Marketing Ideas for Lifestyle Brands
Looking for fresh fall marketing ideas? Try Autumn Marketing Bingo! Here are 30 creative, seasonal ways lifestyle brands can boost visibility, sales, and engagement this autumn.
Transform Your Scroll into a Moody Gold Wonderland: Meet the Deep Gold Lightroom Preset
Lightroom presets offer our clients many benefits, from helping us turn out gorgeous shots day after day, to saving time and money in an era when budgets are extra tight.
Pinterest Fall 2025 Report
Pinterest’s Fall 2025 Trend Report shows thrifting on the rise. Gen Z drives searches for vintage fashion, thrifted décor, and Pinterest’s first Thrift Shop.
It’s Virgo Season! Here are this Zodiac Sign’s Main Details for Crafting Posts, PR Pitches, and Guides.
Virgo season runs from August 23 to September 22, making it the perfect time to celebrate the zodiac’s most detail-oriented, practical, and quietly stylish sign. Known for their organization, earthiness, and refined taste, Virgos embody a lifestyle that values quality over quantity.
10 Crucial PR Trends for Fall Brands Need To Know About
Make these shifts in time for Holiday 2025 and Beyond.
What Is AIO? Here’s a Quick Look at the Future of Brand Visibility in the Age of AI.
Learn how AIO—Artificial Intelligence Optimization—helps your brand get found and recommended by AI tools like ChatGPT, Perplexity, and Google SGE.
Let’s Talk about GEO!
Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered search engines that generate answers based on user intent, context, and content quality. It's an evolution of traditional SEO, focusing on how AI-driven search engines interpret and present information. Instead of solely relying on keyword rankings, GEO emphasizes structured data, natural language optimization, and direct answer formats.
How PR Powers AEO: The New Era of AI-Driven Brand Discovery
AEO is like SEO 2.0. Instead of just ranking your content in search results, it’s about positioning your content and your brand as the actual answer AI tools surface when someone asks a question about your category. And here’s where it gets even more interesting: PR and AEO are deeply connected.
The New Optimization Family Tree: SEO vs. AEO vs. GEO vs. AIO plus PR!
Brand founders are drowning in acronyms lately trying to get a fix on all these AI powered changes. Let’s decode and discuss what they really mean for modern PR and marketing teams.