Is AI the New Emily Cooper? What Brands Can Learn From Marketing’s Chicest Sidekick
Emily in Paris has a never ending flow of inspired ideas for marketing ~ and with a little help from AI so can you.
Emily Cooper of Emily in Paris always has a snappy idea for every situation.
Emily Cooper may have Instagrammed her way through Paris, but today’s marketing “It Girl” doesn’t carry a quilted bag, she runs on code and machine learning.
That’s right: AI is the new marketing intern, strategist, and creative director, all in one. No beret required.
So what happens if you don’t have a couture-clad Emily on speed dial? Here’s how brands can tap AI to elevate their content, campaigns, and conversions without sacrificing style or strategy.
The Brains Behind the Beauty
Emily Cooper sashayed into Paris with pluck, panache, and an Instagram account. But AI doesn’t just “have ideas” - it has everybody’s ideas, instantly - along with crucial research, in a flash. It’s the intern, strategist, and creative director rolled into one, minus the croissant crumbs.
Translation:
Emily: “Let’s pitch heart-shaped macarons for Valentine’s Day!”
AI: “Here are 25 Valentine’s Day campaign angles based on trending hashtags, search queries, and TikTok audio data.”
Fluent in Marketing (Even If It Doesn’t Speak French)
Emily faked it till she made it in French. AI? Multilingual, honey. It doesn’t just pitch; it scripts the campaign, A/B tests the email, writes the captions, and suggests the optimal post time based on engagement spikes in your timezone.
The Style Game
Emily’s outfits had Paris talking. AI-generated fashion looks? Also making waves, from predictive trend modeling to virtual try-ons to hyper-personalized Pinterest boards.
Emily gave you “influencer.”
AI gives you “influencer, product developer, market analyst, and ecomm optimizer.”
The Real Workhorse
Emily may have charmed her way through every brand problem with a bold lipstick and a brainstorm, but AI is the behind-the-scenes wizard quietly running analytics, optimizing content, and whispering, “Maybe don’t post that reel at 3 a.m.”
So… Is AI the new Emily?
AI is like Emily Cooper’s efficient and research obsessed older cousin. Less likely to cause a PR scandal at the Champs-Élysées, and obsessed with making your brand go viral.
✨ Bottom line?
Emily might land you the campaign.
AI will land the campaign, the press, the audience, the data, and the ROI.
Want help making your brand’s AI-Emily hybrid moment? Here are some ideas:
1. Captions, Copy & Content (AKA: “Let’s Make This Go Viral”)
AI can help you brainstorm, draft, and polish content across every platform, faster than a latte order in the 1st arrondissement.
Use it to:
Write Instagram captions in your brand voice
Turn blog posts into newsletters, Pinterest pins, or TikTok scripts
Generate headlines, hook lines, and call-to-actions for emails, sales pages, and promos
🛠️ Tools to try: ChatGPT, Jasper, Notion AI
2. Visual Vibes Without the Designer Price Tag
No time to layout your launch in Photoshop? Let AI do the heavy lifting. With a little direction, it can create:
On-brand Reels storyboards or carousels
Canva-ready graphics and ad mockups
Photo edits, filters, and product styling recs
🛠️ Tools to try: Canva Magic Design, Adobe Firefly, Runway, Midjourney
🎨 Bonus tip: Start with one image or product and ask AI to build a campaign theme or grid around it.
3. Market Research, Trend Reports & Hashtag Heat
Emily used her intuition. AI uses data.
Use AI to:
Discover trending topics before they hit mainstream
Analyze your competitors’ content strategies
Find the most-searched keywords and hashtag combos for your niche
Get a custom “what’s hot now” list based on your product type or audience
🛠️ Tools to try: Glimpse, Exploding Topics, SparkToro, Google Trends + AI prompts
4. Customer Journey Magic (So You Stop Ghosting Your People)
AI can track, tweak, and personalize your entire customer flow, from first click to second cart.
Use it to:
Write abandoned cart emails or SMS follow-ups
Suggest upsells or bundles based on past behavior
Build quiz logic and quiz-result emails for more personalized shopping
Segment your email list by interest, behavior, and vibe
🛠️ Tools to try: Klaviyo AI, ManyChat, Typeform + ChatGPT, Octane AI for quizzes
5. Advertising & Promo Campaigns That Actually Convert
Your ads deserve more than generic slogans. AI can help you ideate, test, and scale winning promotions that feel fresh without draining your brain.
Use it to:
Brainstorm ad angles (luxury, emotional, practical)
Generate campaign ideas, names, and taglines
Auto-write ad copy for TikTok, Meta, Pinterest, Google
Design creative layouts and banners for A/B testing
🛠️ Tools to try: AdCreative.ai, Copy.ai, Canva AI, Phrasee
🎯 Pro tip: Feed AI your brand voice, past promotions, and best-selling products and watch it remix them into your next “sold out” moment.
✨ Final Thoughts
AI isn’t here to replace your creativity, it’s here to supercharge your brand magic. Think of it as your Emily Cooper: bold ideas, faster execution, and no awkward run-ins with your boss's wife at a Pierre Cadault show.
Whether you’re solo-launching a new product or planning your next content sprint, AI is the tool that turns “I should post something” into “Oh, we’re trending now.”
