Star-Powered Marketing: Your July 2025 PR Horoscope + Celestial Strategy Guide

🌙Moon phases, planet parades, and marketing moves written in the stars…

Because your brand has a star sign too—and it’s definitely not a wallflower.

Table of Contents:

  • Famous Founders and CEO’s Who Are Leos

  • Key Lunar Events in July 2025

  • Marketing Ideas from the Cosmos

  • Cosmic Marketing Horoscopes

  • FAQs

Welcome to your star-studded brand briefing. July 2025 isn’t just about iced matcha and vacation autoresponders; it’s a cosmic playground of meteor showers, lunar power moves, and planetary perfection for visibility, launches, and PR stunts.

Whether you’re planning a bold product drop, plotting your Q4 content, or waiting for the universe to green-light your next pitch, you’ll want to align your strategy with what’s happening above.

Leo is starting this month (July 23 - August 22). I thought it would be fun to take a look at some famous Leos in the world of business, branding, and publicity:

Famous Founders & CEOs Who Are Leos

1. Kylie Jenner (b. August 10) – Founder of Kylie Cosmetics
Say what you want, but she’s the blueprint for modern personal-brand-as-product. She used Leo flair to turn her name into a billion-dollar empire by 21.

Lesson: When you are the product, own it.
Kylie didn’t just launch a lip kit—she launched an identity. Her face was the marketing, and that Leo confidence helped her scale Kylie Cosmetics to near-billionaire status before her Saturn return.

🔥 Your Move: Stop hiding behind your logo. Show your face. Post the reel. Your audience wants you.

2. Martha Stewart (b. August 3) – Founder of Martha Stewart Living Omnimedia
Queen of curated domesticity meets boss-level brand building. Her Leo legacy? Reinventing herself and becoming Snoop Dogg’s bestie at 80.

Lesson: Even when the narrative gets messy, a Leo knows how to pivot with polish.
From stock market drama to Snoop collabs, Martha’s PR brilliance lies in staying relevant without losing her brand essence.

🔥 Your Move: Got bad press? Low visibility? Reinvent the storyline. You're not done, you’re evolving.

3. Whitney Wolfe Herd (b. July 5 technically makes her a Cancer-Leo cusp) – Founder of Bumble
With a Leo’s confidence and a mission to empower women, she turned Bumble into a household name and became the youngest female self-made billionaire to take a company public.

Lesson: Leo energy leads with vision.
Whitney took the swipe-right model and made it empowering, then took Bumble public as a self-made billionaire in her early 30s. Mic. Drop.

🔥 Your Move: Stop thinking small. You’re not “just a founder” you’re building an empire. Act like it.

Famous PR & Media Figures Who Are Leos

4. Jacqueline Gold (b. July 16 Leo cusp) – CEO of Ann Summers
Bold, unapologetic, and wildly media-savvy. She revolutionized how the world sees sex positivity and female empowerment in retail.

Lesson: A Leo doesn’t ask for permission, she changes the rules.
As the powerhouse behind Ann Summers, Jacqueline Gold took a male-dominated industry and turned it on its (lace-trimmed) head. She transformed the brand into a feminist retail empire, introduced “party-plan” selling to empower women in business, and made conversations about sexuality mainstream, confident, and profitable.

Where others saw taboo, she saw untapped potential, and built a legacy from it.

🔥 Your Move:
If your brand disrupts, de-stigmatizes, or dares to be provocative - don’t tone it down. Boldness isn’t just on-brand, it is the brand. Use your platform to challenge narratives and empower others.

5. Meghan Markle (b. August 4) – Duchess of Sussex / Archewell Co-Founder
Say what you will, but Meghan knows how to create a narrative, own a media cycle, and build a platform rooted in values. Very Leo: elegance + edge.

Lesson: A Leo doesn’t let anyone else tell her story.
Meghan left The Firm and built a platform on her own terms, podcasts, docuseries, and all. She’s strategic AF with her press, balancing vulnerability with precision.

🔥 Your Move: Curate your visibility. Don’t say yes to every interview or collab, protect your positioning like a palace.

6. Viola Davis (b. August 11) – Actress and co-founder of JuVee Productions
She’s more than just talent: she’s a powerhouse producer and brand architect building equity-driven storytelling platforms.

Lesson: A Leo doesn’t wait to be cast - they produce their own roles.
Viola launched JuVee Productions to back the stories she believed in. Authenticity, ownership, and advocacy? Pure Leo fire.

🔥 Your Move: Tell the story you want told—whether that’s a founder origin story, a rebrand, or a personal video series. Use your voice.


🌕 Key Lunar Events

July 10 – Full Moon (Buck Moon) in Capricorn
Masculine, goal-crushing energy. Use it to reflect, relaunch, or reinvigorate your brand mission.

July 16 – Moon meets Saturn + Neptune
A dreamy, predawn conjunction that screams cinematic visuals and founder storytelling.

July 20 – Pleiades Occultation
The Moon briefly covers the Seven Sisters star cluster = feminine energy, mysticism, and legacy are all on-brand.

July 22 – New Moon in Leo
The New Moon of all New Moons. Bold, confident, extra. Perfect for visibility campaigns, new launches, or an audacious rebrand.

July 28–29 – Southern Delta Aquarids Meteor Shower
Magic. Wishes. Movement. A great time to tease future launches or host a stargazing-inspired product ritual.

🔭 Planetary Highlights

July 3 – Mercury Visible
Time to tidy up your communications: emails, bios, pitches, site copy. Think: Digital Mercury Retrograde Recovery.

July 8–13 – Venus at the Golden Gate
Luxurious. Romantic. Ideal for beauty drops, founder love notes, and dreamy moodboards.

July 22 – Venus + Moon + Jupiter Alignment
Collaboration magic. Launch a brand collab or cross-promote with a founder you adore.

July 30 – Planet Parade Encore
Mercury, Venus, Mars, Jupiter: your whole planetary power team, perfectly aligned. Use it to show off your product lineup, team, or services in a constellation-themed carousel.

⭐ Stellar Skies & Visual Content Ideas

  • Scorpius + Antares = moody, dark-sky brand photography

  • Milky Way Core = dreamy candlelit tablescapes, celestial skincare rituals

  • Night sky time-lapses = perfect Reels or TikToks for grounding and ritual content


💡 Marketing Ideas from the Cosmos

  • Buck Moon: “Glow-Up Goals” blog or reel series

  • Pleiades Event: “7 Sisters” style founder story or product bundle

  • Leo New Moon: Brand relaunch, personal story, visibility push

  • Meteor Shower: “Wish List” sale or giveaway

  • Planet Parade: Founder lineup, “Our Brand Galaxy” post


🔮 Cosmic Marketing Horoscopes: July 2025 Edition

If you’ve ever wondered what your PR strategy would look like with a touch of astrology, buckle up, babe. The cosmos are not only busy this July, they’re booked and branded. From bold full moons to a new moon in Leo (hello, spotlight), it’s the perfect time to sync your messaging, launches, and visibility efforts with what’s happening above.

So whether you’re a Mercury-powered marketing maven or a Venus-ruled visual queen, these horoscopes are here to help you tap into the energy, read the room (or the rising sign), and serve content that aligns - literally.

✨ Ready to see what the stars have in store for your strategy? Scroll down, star child. Your July PR fate awaits…

🌟 Aries (March 21 - April 19)
Your hot take is hotter than the July sun. This month, your boldness pays off! Whether you're sliding into DMs or storming into pitch meetings. Just watch that fiery temper when a brand collaboration goes sideways. Breathe, babe. Not every “no” is personal, it’s just a plot twist.

🔥 PR Vibe: “Let me introduce you to the main character energy your audience’s been missing.”
📈 Your Marketing Move: Launch the boldest campaign you’ve been sitting on. Big, loud, unignorable.

🌟 Taurus (April 20 - May 20)
Luxury PR queen. You’re building slow, intentional brand magnetism this month, and it’s working. July is about quality over quantity. Give your website copy a glow-up and start that Pinterest strategy already.
Also: redo your pitch deck. The Canva gods will bless you.

💅 PR Vibe: “We don’t chase trends. We are the aesthetic.”
📌 Your Marketing Move: Update your press kit and invest in evergreen blog content. Your future self thanks you.

🌟 Gemini (May 21 - June 20)
Oh look, another opportunity to talk. You’re magnetic this month, but don’t get stuck in brainstorm limbo. July is your call to commit. Launch the reel. Pitch the editor. Press “send.” The vibe? Chaos in a crop top, but strategic.

💬 PR Vibe: “Booked, busy, and in everyone’s inbox.”
💡 Your Marketing Move: Go heavy on Instagram stories and live content. Your duality is your superpower.

🌟 Cancer (June 21 - July 22)
Founder feelings are flowing, but baby, the world doesn’t know unless you share the story. This is your month to get personal in your marketing. Be vulnerable. Be visible. And no, that emotional email draft isn't “too much” - it’s magic.

🥹 PR Vibe: “Soft life, hard strategy.”
🕯 Your Marketing Move: A founder-forward email series, or a tear-jerking origin story video.

🌟 Leo (July 23 - Aug 22)
It’s your season, spotlight hog. Which means the campaign needs your face front and center. Visibility is currency this month, so stop ghostwriting your own genius and let your people know you are the founder. You’re the brand. Shine on.

👑 PR Vibe: “I am the news story.”
📸 Your Marketing Move: Book the photoshoot, film that “day in the life” reel, and update your LinkedIn like the icon you are.

🌟 Virgo (Aug 23 - Sept 22)
You’re spreadsheeting your way through this retrograde like a marketing monk, and it’s lowkey working. But July is asking for a little ✨imperfection✨. Don’t let perfection stall progress. That carousel post? Post it messy. That pitch? Done is better than dust-covered.

📊 PR Vibe: “Yes, I have a strategy for your chaos.”
🧠 Your Marketing Move: Delegate something. Then go update your SEO, Google is watching.

🌟 Libra (Sept 23 - Oct 22)
Brand harmony is your thing, but July wants you to stir the pot. Get controversial. Post the polarizing take. Tell your audience what not to do. You're not here to blend in, you’re here to balance the algorithm and authenticity.

⚖️ PR Vibe: “Looks good, sounds good, sells even better.”
🎯 Your Marketing Move: A “hot takes only” content week.

🌟 Scorpio (Oct 23 - Nov 21)
Your inner marketing sorceress is on one. The analytics are whispering secrets, your intuition’s screaming “launch the rebrand,” and your shade is subtweet-worthy. July wants your power front and center, just don’t burn bridges you might need to cross later.

🦂 PR Vibe: “Publicity with a pinch of menace.”
🔮 Your Marketing Move: Drip campaign with bite. Stir curiosity. Tease a launch like it's a thriller.

🌟 Sagittarius (Nov 22 - Dec 21)
You’ve got a dozen ideas and no time to finish any of them. July’s challenge? Choose one. Pour gasoline on it. Wild creativity is great—but conversions pay the bills. Set a deadline. Launch the damn thing.

🏹 PR Vibe: “No niche? No problem. I’m everywhere.”
🌍 Your Marketing Move: Global PR outreach or a cross-platform giveaway.

🌟 Capricorn (Dec 22 - Jan 19)
Business Barbie, rise. You’re laying down infrastructure this month like a marketing mogul. People may not see the grind, but when your holiday campaign quietly crushes Q4, they’ll know. Keep building, just don’t forget to celebrate a win or two.

💼 PR Vibe: “I’m not just booked and busy - I’m billable.”
🏗 Your Marketing Move: Get your Q4 calendar locked and brand partnerships in motion.

🌟 Aquarius (Jan 20 - Feb 18)
The algorithm may be artificial, but your ideas? Otherworldly. July is for risky campaigns, weird collabs, and marketing stunts that don’t make sense until they go viral. You’re the rebel we need. Just make sure someone on your team remembers the password to your email list.

🛸 PR Vibe: “Quirky, quick-witted, quietly brilliant.”
🚀 Your Marketing Move: A totally offbeat PR hook or limited-time launch with a twist.

🌟 Pisces (Feb 19 - March 20)
Your dream customer is dreaming of you, but they can’t hear you whispering from Canva. This month is about clarity. Clean up the copy. Say what you do, loudly and proudly. And please, don’t skip analytics just because they’re scary.

🦋 PR Vibe: “Whimsical, but with a waitlist.”
🎨 Your Marketing Move: Redesign your landing page with clearer CTAs and better flow.

Final Note from the Marketing Moon:
July 2025 favors the founder-forward, the bold-hearted, and the “I’ll try it and see” energy. Whether you’re manifesting media hits or soft-launching a new product, remember: the stars don’t make the brand, you do. If you’re waiting for a sign from the universe to hit post, launch the product, or slide into a dream collab’s inbox - this is it. The stars are aligning in July. Use them.
Create marketing that’s inspired, strategic, and just a little bit magical.

Frequently Asked (Celestial) Questions

Q: I’m not into astrology, will this still help my brand?

A: Yes! The beauty of this guide is that it combines real astronomical events (like meteor showers and moon phases) with creative marketing hooks. Think of it as cosmic strategy - no horoscope belief required.

Q: When is the best time to launch something in July?

A: July 22, the New Moon in Leo, is your launch-day MVP. It’s bold, expressive, and all about visibility. If you’ve been waiting to show off something new, this is your green light.

Q: Can I use this guide for social content ideas too?

A: Absolutely. These events translate beautifully into Instagram captions, Reels, carousel themes, and even email subject lines. Swipe it, style it, and make it your own.

Q: What’s the difference between astrology and astronomy for branding?

A: Astronomy is science; astrology is storytelling. For content and PR? They both work. Use the moon for timing and the zodiac for tone - it’s strategy with sparkle.

Q: How do I stay updated on future celestial marketing calendars?

A: Join the Boxwood Co. newsletter (see below) or bookmark this blog - we’ll be serving up star-powered content all year long.


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Carolyn Delacorte

I’m a publicist and brand strategist specializing in PR for lifestyle brands—including beauty, wellness, home, and gifting—since 1997. Through my agency, Boxwood Press, I help creative and consumer-focused companies grow through strategic media outreach, product placement, and compelling brand storytelling. With a journalism background at CNN, NPR, and KTVU, I understand exactly what editors and producers are looking for. My work has been featured in House Beautiful, Town & Country, Well+Good, Refinery29, Vogue, and Architectural Digest. I’m passionate about helping lifestyle brands get seen, shared, and talked about—in all the right places.

https://www.boxwoodco.com
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