THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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10 Must-Run Marketing Plays for Small Businesses in 2026
The year ahead favors the bold, the scrappy, and the founder-led.
If you’re a small business owner heading into 2026 with a “let’s just keep doing what worked in 2021” mindset… oh sweetheart, pull up a chair. The marketing landscape has officially entered the era of AI engines, personalized discovery, lifestyle storytelling, and consumers who can spot inauthenticity a mile away (even from behind a screen scrolling at 2x speed).
10 Crucial PR Trends for Fall Brands Need To Know About
Make these shifts in time for Holiday 2025 and Beyond.
5 Essential Elements for Gift Guide Inclusion in 2025
Check these key elements off your list before reaching out to Christmas Gift Guide Editors and Writers.
Grab Our Free and Super Fresh Digital and Tech Wallpapers for the Month of August 2025
Download these gorgeous Desktop Monitor, and Tech Sized Wallpapers for the Month of August 2025
Here’s What’s Happening in August ‘25
August is a transition for everyone, but especially for lifestyle brands looking to maximize their holiday revenue and brand visibility.
Product Placement Spotted on The Devil Wears Prada 2
In case you haven’t been paying attention, The Devil Wears Prada 2 is currently under production in New York City. We love a great product placement opportunity, and this film is chock-a-block full of gorgeous designs.
Thirsty? Whip Up this Tropical Pineapple Coconut Smash Mocktail in Minutes 🍹
Thirsty? Whip Up this Tropical Pineapple Coconut Smash Mocktail in Minutes 🍹
A simple blend of coconut water, pineapple juice, lime and a bit of agave makes this drink easy and extra special.
What Is AIO? Here’s a Quick Look at the Future of Brand Visibility in the Age of AI.
Learn how AIO—Artificial Intelligence Optimization—helps your brand get found and recommended by AI tools like ChatGPT, Perplexity, and Google SGE.
Let’s Talk about GEO!
Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered search engines that generate answers based on user intent, context, and content quality. It's an evolution of traditional SEO, focusing on how AI-driven search engines interpret and present information. Instead of solely relying on keyword rankings, GEO emphasizes structured data, natural language optimization, and direct answer formats.
How PR Powers AEO: The New Era of AI-Driven Brand Discovery
AEO is like SEO 2.0. Instead of just ranking your content in search results, it’s about positioning your content and your brand as the actual answer AI tools surface when someone asks a question about your category. And here’s where it gets even more interesting: PR and AEO are deeply connected.
The New Optimization Family Tree: SEO vs. AEO vs. GEO vs. AIO plus PR!
Brand founders are drowning in acronyms lately trying to get a fix on all these AI powered changes. Let’s decode and discuss what they really mean for modern PR and marketing teams.
Why Halloween Is Showing Up Shockingly Early This Year
It’s barely July, and yet there’s a werewolf on aisle five and ceramic pumpkins crowding the seasonal shelves. If you’ve walked into a big box store lately and thought, "Is it Halloween already?" you’re not alone. But this isn’t just seasonal confusion. It’s strategic.
8 Handwritten Fonts to Use on Your Social Posts and Website.
Handwritten fonts are all the rage on social media, bringing a personal and authentic touch to your posts, stories, and graphics. If you’re looking to spice up your designs on Canva or Adobe Express, here are 8 popular handwritten fonts that stand out!
Autumn 2025 Marketing Trends for Lifestyle Brands: What’s In, What’s Over, and What’s Brewing
From founder-led content to freakishly early Halloween launches, here are the biggest marketing trends lifestyle brands need to know for Autumn and Holiday 2025.
Is AI the New Emily Cooper? What Brands Can Learn From Marketing’s Chicest Sidekick
Here’s how brands can use AI like an Emily in Paris inspired marketing It-Girl—complete with tools, tactics, and smart shortcuts.
Why Brands Are Replacing Influencers With In-House Creators.
Influencers aren’t dead—but in-house creators are winning. Discover how brands like Loewe, Poppi, and Dusen Dusen are creating content from within.
Your July 2025 PR Horoscope + Celestial Strategy Guide
Want to align your brand with the stars? Get July’s PR horoscopes, celestial marketing ideas, and campaign inspiration powered by moon + planet energy.
What “America’s Sweethearts” Teaches Us About PR, Branding, and Protecting Your Reputation
Discover what the Dallas Cowboys Cheerleaders can teach founders about PR, crisis communication, brand control, and storytelling in the social media era.
So, You’re On Amazon But Not Part of Prime Day Deals …
Not part of the official Amazon Prime Day Deals? No problem. Here’s how brands can still drive sales, visibility, and momentum—with smart strategies, real examples, and insider insight into how brands are chosen for Prime Day.
Should Your Brand Be on Amazon?
Thinking about selling your lifestyle brand on Amazon? Here's a smart breakdown of the pros and cons—from visibility boosts and media exposure to margin cuts and brand dilution—so you can decide what’s best for your business.
Can You Compete With Amazon Prime Day If You’re Not on Amazon?
Not on Amazon? No problem. Here’s how small lifestyle brands—from candles to kids' clothes—can compete with Amazon Prime Days and still win sales and visibility in July.