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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include

Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.

A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.

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