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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

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Many Brands Are Replacing Influencers With In-House Creators

While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.

Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.