THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
Thank You for Being a Brand: 40 Golden Marketing Lessons for The Golden Girls' 40th Anniversary
Picture it: Your brand, but golden. Celebrate The Golden Girls' 40th anniversary with 40 timeless marketing lessons in branding, content, and strategy inspired by Dorothy, Blanche, Rose, and Sophia. Grab a slice of cheesecake and learn how to build a brand that lasts.
Here’s What’s Happening in September
Here are days of note happening in September for social media and PR planning.
eBay at 30: From AuctionWeb to AI, Nostalgia to Next-Gen Commerce
eBay turns 30! From the ’95 Shop pop-up to AI-powered listings, here’s how the OG auction site is reinventing online shopping for the next generation.
30 Autumn Marketing Ideas for Lifestyle Brands
Looking for fresh fall marketing ideas? Try Autumn Marketing Bingo! Here are 30 creative, seasonal ways lifestyle brands can boost visibility, sales, and engagement this autumn.
Transform Your Scroll into a Moody Gold Wonderland: Meet the Deep Gold Lightroom Preset
Lightroom presets offer our clients many benefits, from helping us turn out gorgeous shots day after day, to saving time and money in an era when budgets are extra tight.
Pinterest Fall 2025 Report
Pinterest’s Fall 2025 Trend Report shows thrifting on the rise. Gen Z drives searches for vintage fashion, thrifted décor, and Pinterest’s first Thrift Shop.
It’s Virgo Season! Here are this Zodiac Sign’s Main Details for Crafting Posts, PR Pitches, and Guides.
Virgo season runs from August 23 to September 22, making it the perfect time to celebrate the zodiac’s most detail-oriented, practical, and quietly stylish sign. Known for their organization, earthiness, and refined taste, Virgos embody a lifestyle that values quality over quantity.
Here’s What’s Happening in August ‘25
August is a transition for everyone, but especially for lifestyle brands looking to maximize their holiday revenue and brand visibility.
Why Halloween Is Showing Up Shockingly Early This Year
It’s barely July, and yet there’s a werewolf on aisle five and ceramic pumpkins crowding the seasonal shelves. If you’ve walked into a big box store lately and thought, "Is it Halloween already?" you’re not alone. But this isn’t just seasonal confusion. It’s strategic.
8 Handwritten Fonts to Use on Your Social Posts and Website.
Handwritten fonts are all the rage on social media, bringing a personal and authentic touch to your posts, stories, and graphics. If you’re looking to spice up your designs on Canva or Adobe Express, here are 8 popular handwritten fonts that stand out!
Autumn 2025 Marketing Trends for Lifestyle Brands: What’s In, What’s Over, and What’s Brewing
From founder-led content to freakishly early Halloween launches, here are the biggest marketing trends lifestyle brands need to know for Autumn and Holiday 2025.
Is AI the New Emily Cooper? What Brands Can Learn From Marketing’s Chicest Sidekick
Here’s how brands can use AI like an Emily in Paris inspired marketing It-Girl—complete with tools, tactics, and smart shortcuts.
Why Brands Are Replacing Influencers With In-House Creators.
Influencers aren’t dead—but in-house creators are winning. Discover how brands like Loewe, Poppi, and Dusen Dusen are creating content from within.
Your July 2025 PR Horoscope + Celestial Strategy Guide
Want to align your brand with the stars? Get July’s PR horoscopes, celestial marketing ideas, and campaign inspiration powered by moon + planet energy.
What “America’s Sweethearts” Teaches Us About PR, Branding, and Protecting Your Reputation
Discover what the Dallas Cowboys Cheerleaders can teach founders about PR, crisis communication, brand control, and storytelling in the social media era.
So, You’re On Amazon But Not Part of Prime Day Deals …
Not part of the official Amazon Prime Day Deals? No problem. Here’s how brands can still drive sales, visibility, and momentum—with smart strategies, real examples, and insider insight into how brands are chosen for Prime Day.
Should Your Brand Be on Amazon?
Thinking about selling your lifestyle brand on Amazon? Here's a smart breakdown of the pros and cons—from visibility boosts and media exposure to margin cuts and brand dilution—so you can decide what’s best for your business.
Can You Compete With Amazon Prime Day If You’re Not on Amazon?
Not on Amazon? No problem. Here’s how small lifestyle brands—from candles to kids' clothes—can compete with Amazon Prime Days and still win sales and visibility in July.
Are Mobile Pop-Up Shops the Ultimate Brand Move in 2025?
Mobile pop-up shops are taking over in 2025: from Airstreams to retro buses. Find out why brands are ditching traditional storefronts for experiential, on-the-go marketing strategies.
🐠 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the “Sardine Girl” Moment.
Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissance—complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned sardines into collectible art; Fishwife, the direct-to-consumer darling bringing sustainability and millennial flair to smoked salmon and anchovies; and Nice Cans, the cheeky Canadian brand celebrating conservas with bold design and culinary credibility.
These brands aren’t just selling canned fish—they’re rebranding it as stylish, ethical, and crave-worthy. From nostalgic storytelling and immersive retail experiences to social media-savvy packaging that pops off the shelf (and your Instagram feed), they’re proving that seafood can be shelf-stable and sexy.