THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
Here’s What’s Happening in August ‘25
August is a transition for everyone, but especially for lifestyle brands looking to maximize their holiday revenue and brand visibility.
Why Halloween Is Showing Up Shockingly Early This Year
It’s barely July, and yet there’s a werewolf on aisle five and ceramic pumpkins crowding the seasonal shelves. If you’ve walked into a big box store lately and thought, "Is it Halloween already?" you’re not alone. But this isn’t just seasonal confusion. It’s strategic.
8 Handwritten Fonts to Use on Your Social Posts and Website.
Handwritten fonts are all the rage on social media, bringing a personal and authentic touch to your posts, stories, and graphics. If you’re looking to spice up your designs on Canva or Adobe Express, here are 8 popular handwritten fonts that stand out!
Autumn 2025 Marketing Trends for Lifestyle Brands: What’s In, What’s Over, and What’s Brewing
From founder-led content to freakishly early Halloween launches, here are the biggest marketing trends lifestyle brands need to know for Autumn and Holiday 2025.
Is AI the New Emily Cooper? What Brands Can Learn From Marketing’s Chicest Sidekick
Here’s how brands can use AI like an Emily in Paris inspired marketing It-Girl—complete with tools, tactics, and smart shortcuts.
Why Brands Are Replacing Influencers With In-House Creators.
Influencers aren’t dead—but in-house creators are winning. Discover how brands like Loewe, Poppi, and Dusen Dusen are creating content from within.
Your July 2025 PR Horoscope + Celestial Strategy Guide
Want to align your brand with the stars? Get July’s PR horoscopes, celestial marketing ideas, and campaign inspiration powered by moon + planet energy.
What “America’s Sweethearts” Teaches Us About PR, Branding, and Protecting Your Reputation
Discover what the Dallas Cowboys Cheerleaders can teach founders about PR, crisis communication, brand control, and storytelling in the social media era.
So, You’re On Amazon But Not Part of Prime Day Deals …
Not part of the official Amazon Prime Day Deals? No problem. Here’s how brands can still drive sales, visibility, and momentum—with smart strategies, real examples, and insider insight into how brands are chosen for Prime Day.
Should Your Brand Be on Amazon?
Thinking about selling your lifestyle brand on Amazon? Here's a smart breakdown of the pros and cons—from visibility boosts and media exposure to margin cuts and brand dilution—so you can decide what’s best for your business.
Can You Compete With Amazon Prime Day If You’re Not on Amazon?
Not on Amazon? No problem. Here’s how small lifestyle brands—from candles to kids' clothes—can compete with Amazon Prime Days and still win sales and visibility in July.
Are Mobile Pop-Up Shops the Ultimate Brand Move in 2025?
Mobile pop-up shops are taking over in 2025: from Airstreams to retro buses. Find out why brands are ditching traditional storefronts for experiential, on-the-go marketing strategies.
🐠 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the “Sardine Girl” Moment.
Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissance—complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned sardines into collectible art; Fishwife, the direct-to-consumer darling bringing sustainability and millennial flair to smoked salmon and anchovies; and Nice Cans, the cheeky Canadian brand celebrating conservas with bold design and culinary credibility.
These brands aren’t just selling canned fish—they’re rebranding it as stylish, ethical, and crave-worthy. From nostalgic storytelling and immersive retail experiences to social media-savvy packaging that pops off the shelf (and your Instagram feed), they’re proving that seafood can be shelf-stable and sexy.
🐠 What’s With All the Fish? Why “Sardine Chic” and Other Aquatic Aesthetics Are Making Waves in Branding
Sardines are having a main character moment — and your brand should absolutely be paying attention. From ironic packaging to cheeky metaphors, fish are making waves in the branding and design world.
In this post, we’ll break down:
Why sardine chic is everywhere
What “fishcore” even means
Which fishy archetype best matches your founder persona
And how to use it all in your marketing (even if you sell skincare, candles, or coaching — not seafood)
Why Reddit Matters: What Brands Need to Know
Reddit has over 1 billion active users and deep influence across niche communities. Learn how lifestyle brands can use Reddit strategically in 2025 for visibility, trust, and growth.
Memes That Convert: How Meme Marketing Drives Real Sales in 2025
Memes That Convert: How Meme Marketing Drives Real Sales in 2025. Discover how meme marketing boosts engagement, trust, and sales with data-backed examples from Poppi, Slim Jim, SSENSE, Netflix.
What are the Top Social Media Platforms? We Crunched the Numbers and the Result May Surprise You!
As of 2025, a handful of platforms dominate this digital landscape, with Instagram, TikTok, and Reddit leading the charge. These platforms shape trends, drive engagement, and offer unprecedented opportunities for branding and marketing (yes I know you know). So it’s important to have a factual grip on which platform performs the best for brands, and here they are:
The 7 Strongest Marketing Trends in the Lifestyle Industry So Far in 2025
If you work in lifestyle marketing: food, beauty, fashion, wellness, or home , Summer 2025 is bringing a wave of major shifts that you don't want to miss. These trends aren’t just fads; they’re reshaping how lifestyle brands connect with audiences, earn loyalty, and drive growth.
Here are the strongest marketing trends in the lifestyle industry right now.
5 Reasons Founder-Led Brands Are Winning Hearts and Wallets, and 13 Lifestyle Brands Doing It Right
In the ever-buzzier world of lifestyle brands, one truth is becoming more and more deliciously obvious: customers don't just want products; they want people. They want to know who's stirring the pot, sewing the seams, bottling the dreams. And that's exactly why founder-led small brands are carving out huge, passionate audiences—and often, outselling bigger, more faceless competitors.