50 Halloween Puns for Lifestyle Brands.

For Beauty, Candle, Clothing, Jewelry and Food Brands: Drop These Puns Into Social Posts and Email Blasts Next Week.

Halloween is one week from tonight. Here are 50 pun-derful ideas for lifestyle brands to incorporate into your social media and email campaigns next week. Drop them straight into Instagram captions, email subject lines, or story slides. Each set is tailored by category so they sound relevant, not random: luxe and lifestyle-friendly, not Party City.

🕯️ 10 Halloween Puns for Candle Brands

Think cozy, sensory, witchy—but elevated.

  1. “This candle is lit-erally spooky-good.”

  2. “We’re here for the boo-quet notes of pumpkin, clove, and mystery.”

  3. “Flicker? I hardly know her.”

  4. “Light up the night—no séance required.”

  5. “Witch better have my candle.”

  6. “Glow big or gourd home.”

  7. “Current mood: smell the spell.”

  8. “Creep it real: our scents don’t ghost halfway through the burn.”

  9. “Stay calm and light one on.”

  10. “Something wicked this way burns.”

💄 10 Halloween Puns for Beauty Brands

For skincare, makeup, and self-care lines—clever, glam, and a little wicked.

  1. “No tricks, just treats for your skin.”

  2. “Glow so good, it’s scare-y.”

  3. “Resting witch face? Perfected.”

  4. “We put the boo in beauty.”

  5. “This serum is pure magic potion.”

  6. “Get a fang-tastic glow.”

  7. “Dead tired? Revive that complexion.”

  8. “Spells? Nah. Just really good skincare science.”

  9. “Looking drop-dead gorgeous is our kind of haunting.”

  10. “Be the ghostest with the mostest.”

💍 10 Halloween Puns for Jewelry Brands

Think shimmer, mystery, power crystals, and moonlight.

  1. “Bling it on, witch.”

  2. “Haunted by how good this sparkle is.”

  3. “Our gems are drop-dead gorgeous.”

  4. “Spellbound by sparkle.”

  5. “More boo-tiful than a full moon.”

  6. “No tricks, all treats, especially gold ones.”

  7. “This season’s magic: moonlight + metal.”

  8. “You can’t hex this shine.”

  9. “Frightfully fine jewelry for your coven.”

  10. “Cursed? Maybe. Chic? Definitely.”

👗 10 Halloween Puns for Clothing Brands

Perfect for lifestyle, kidswear, or eco-fashion lines—playful and cozy.

  1. “Too cute to spook in our fall fits.”

  2. “Witching you cozy nights and cool threads.”

  3. “Go big or gourd home, sweater (or sweatshirt) weather’s here.”

  4. “We make boo-tiful basics for every ghoul.”

  5. “No hocus, just focus on comfort.”

  6. “Get your boo-tique on.”

  7. “Threads so soft it’s scary.”

  8. “Our fabrics are organic, not tragic.”

  9. “Creep chic: this fall’s capsule is hauntingly good.”

  10. “Fright night, right look.”

🍫 10 Halloween Puns for Food & Beverage Brands

For gourmet treats, coffee shops, bakeries, or eco-snack labels.

  1. “Bone appétit!”

  2. “Let’s get sheet-faced—ghost cookies, that is.”

  3. “Have a gourd-geous bite.”

  4. “Trick? Treat? We’ll take both.”

  5. “It’s un-BOO-lievably delicious.”

  6. “Creepin’ it sweet since [founding year].”

  7. “Our pumpkin spice is brewing trouble.”

  8. “Witch’s brew never tasted so smooth.”

  9. “Eat, drink, and be scary.”

  10. “No ghoul can resist these goodies.”

💡 Bonus Pro Tip:

Pair each pun with a visually cohesive post:

  • Candles: Flickering GIF + “Something wicked this way burns.”

  • Beauty: Serum flatlay + “Glow so good, it’s scare-y.”

  • Jewelry: Dark velvet + moonstone ring + “Spellbound by sparkle.”

  • Clothing: Sweater pile + “Threads so soft it’s scary.”

  • Food: Pumpkin latte steam + “Witch’s brew never tasted so smooth.”

More to Explore:

Carolyn Delacorte

I’m a publicist and brand strategist specializing in PR for lifestyle brands—including beauty, wellness, home, and gifting—since 1997. Through my agency, Boxwood Press, I help creative and consumer-focused companies grow through strategic media outreach, product placement, and compelling brand storytelling. With a journalism background at CNN, NPR, and KTVU, I understand exactly what editors and producers are looking for. My work has been featured in House Beautiful, Town & Country, Well+Good, Refinery29, Vogue, and Architectural Digest. I’m passionate about helping lifestyle brands get seen, shared, and talked about—in all the right places.

https://www.boxwoodco.com
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