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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
A Little Hocus Pocus in the Boardroom?
From executive witches to lucky launch dates, explore where intuition and personal rituals fit in business, and how small lifestyle brands can test a hunch without losing their imagination.
13 (plus one) Spooky Fonts on Canva for Halloween
From elegant Gothic lettering to full horror-movie drama, these 13 Canva fonts bring Halloween personality to your brand’s seasonal graphics.
Best Business and Marketing Books to Read in 2026
Ten business and marketing books for independent lifestyle brands, with practical perspectives on visibility, retail, productivity, growth, and building lasting value.
How to Build a Holiday PR List for Gift Guide Pitching in 2026
Building a holiday media list is not about collecting every editor’s email address. It is about identifying the right editorial fit, prioritizing your strongest targets, and using your limited time where it can actually produce coverage.
Lip Care Sales are Up in Q4. Will This Trend Continue in 2026?
Lip care has evolved from a makeup afterthought into a fast-growing skincare category. From peptide-packed balms to filler-free treatments, this beauty shift may even represent a modern take on the Lipstick Effect.
How the Intersection of Purpose Driven Brands and Thrift Culture are Shaping the Economy in 2026
From Loved Before London to Thriftmas, purpose is no longer optional. Here’s how meaningful consumption is redefining loyalty in 2026.
How Brands Turn Products Into Micro-Media Assets in 2026
Products aren’t just products anymore — they’re micro-media assets. Here’s how lifestyle brands turn SKUs into story-driven, search-ready content that fuels visibility across social, Google, and AI discovery.
Top Business Books of 2025!
A curated list of the five best business books of 2025—handpicked for founders, lifestyle brands, marketers, and creatives building momentum in 2026.
10 Must-Run Marketing Plays for Small Businesses in 2026
Wondering how small businesses can actually stand out in 2026? This post breaks down 10 must-run marketing plays, from AI-ready content hubs and founder-led branding to community, email, and short-form video, so you can grow with clarity in the coming year.
10 Tips and Best Practices for Publishing Both on Substack and Your Brand Website
Learn the best practices for publishing on both Substack and your brand website. Discover how to boost visibility in Google Search, Google Discover, and AI-powered platforms like ChatGPT and Perplexity, while building long-term authority and founder-led community.
10 Reasons Publicist Agatha Raisin Makes Such a Great Crime Detective
Why publicists make incredible detectives: intuition, research skills, pattern-spotting, storytelling and Agatha Raisin–level instincts. Funny, true, and spot on.
Why Ecosystem Growth Channels Matter for Lifestyle Brands in 2026
Learn what ecosystem growth channels are and how lifestyle brands can use them to win in 2026.
11/11 Meaning in Numerology, and How Lifestyle Brands Can Use It for Marketing Magic!
Learn what 11/11 means in numerology and how lifestyle brands can harness this “manifestation portal” for meaningful, high-engagement social media content, marketing campaigns, and storytelling moments.
Navigating the Rapids: What Lifestyle Marketers Need to Know for November 2025
Facing economic headwinds this holiday season? Key strategies lifestyle brands need in November 2025 to boost visibility, sales, and loyalty.
How to Ride the Taylor Swift Trend
You don’t have to sell Taylor Swift merch to benefit from her influence. Learn how lifestyle brands and boutiques can tap into the Swift effect.
Here’s What’s Happening in October 2025 as Q4 Kicks Off.
The most important quarter of the year starts on October 1st for lifestyle brands: success in October, November, and December can set your brand up for SS26 through expanded PR and improved customer relations.
Thank You for Being a Brand: 40 Golden Marketing Lessons for The Golden Girls' 40th Anniversary
Picture it: Your brand, but golden. Celebrate The Golden Girls' 40th anniversary with 40 timeless marketing lessons in branding, content, and strategy inspired by Dorothy, Blanche, Rose, and Sophia. Grab a slice of cheesecake and learn how to build a brand that lasts.
Here’s What’s Happening in September
Here are days of note happening in September for social media and PR planning.
eBay at 30: From AuctionWeb to AI, Nostalgia to Next-Gen Commerce
eBay turns 30! From the ’95 Shop pop-up to AI-powered listings, here’s how the OG auction site is reinventing online shopping for the next generation.
30 Autumn Marketing Ideas for Lifestyle Brands
Looking for fresh fall marketing ideas? Try Autumn Marketing Bingo! Here are 30 creative, seasonal ways lifestyle brands can boost visibility, sales, and engagement this autumn.