THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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10 Must-Run Marketing Plays for Small Businesses in 2026
The year ahead favors the bold, the scrappy, and the founder-led.
If you’re a small business owner heading into 2026 with a “let’s just keep doing what worked in 2021” mindset… oh sweetheart, pull up a chair. The marketing landscape has officially entered the era of AI engines, personalized discovery, lifestyle storytelling, and consumers who can spot inauthenticity a mile away (even from behind a screen scrolling at 2x speed).
New Study: Being Your Own Boss is Good for Your Heart
New research from UCLA Health and BMC Public Health shows self-employment may lower obesity, improve sleep, and boost heart health in women. Learn the pros, cons, and what it means for entrepreneurs.
Autumn 2025 Marketing Trends for Lifestyle Brands: What’s In, What’s Over, and What’s Brewing
From founder-led content to freakishly early Halloween launches, here are the biggest marketing trends lifestyle brands need to know for Autumn and Holiday 2025.
Why Brands Are Replacing Influencers With In-House Creators.
Influencers aren’t dead—but in-house creators are winning. Discover how brands like Loewe, Poppi, and Dusen Dusen are creating content from within.
Your July 2025 PR Horoscope + Celestial Strategy Guide
Want to align your brand with the stars? Get July’s PR horoscopes, celestial marketing ideas, and campaign inspiration powered by moon + planet energy.
đź’Ľ Which Marketing Maven Would You Hire to Run Your Brand?
We Compare the Marketing Styles of Edina Monsoon, Samantha Jones, Emily Cooper, and Georgia Miller! Bonus: Take Our Brand Personality Quiz to See Which Fictional Marketing Maven Would Do the Best Job for Your Company.
Light These to Call It In: The Best Candle Scents for Manifesting Abundance 💸✨
There’s just something about lighting a candle that feels like a commitment to your intention. It’s not just ambiance—it’s a ritual. When you pair scent with mindset, things start to shift. Quickly. Whether you're manifesting financial flow, creative breakthroughs, or just that "rich life energy," the right fragrance can unlock your next level.
Think of this as your go-to guide for candle scents that don't just smell good—they work magic.
đź–¤ Friday the 13th Marketing Magic: 13 Spellbinding Post Ideas for Lifestyle Brands
13 creative social media post ideas for lifestyle brands (candles, beauty, fashion, food, and decor) to turn Friday the 13th into a sales-boosting opportunity.
Lucky Rituals for Founders: 13 Ways to Bring More Magic Into Your Business
Being a founder means making a thousand decisions a day — and dealing with all the uncertainty that comes with that.
It’s no wonder so many wildly successful people swear by rituals. Whether they’re lighting a candle, wearing a lucky necklace, or checking the moon phase before launching, rituals give us structure, confidence, and (let’s be honest) a little extra sparkle.
13 Top Superstitions and Where They Come From
Whether you cross your fingers before a big launch or avoid opening umbrellas inside, superstitions are deeply rooted in culture, history, and our need to feel a little bit in control. Here's a look at 13 of the most common superstitions around the world — and the strange, surprising stories behind them.
Ultra Successful People Who Believe in Superstitions, Especially on Friday the 13th
Explore the origins of Friday the 13th, why the number 13 spooks us, and the weird superstitions of wildly successful people—yes, even Lucille Ball.