June Holidays, PR Trends, and Social Media Days.
Summer is Here and It’s Time to Start Your Holiday Roll.
June is the month that kicks off Back to School and Holiday Selling
🎁 June = Holiday Gift Guide Hustle
If you’re a brand owner who sells wholesale, consider this your official wake-up call: June is go time.
This is the month when editors at Oprah Daily, The New York Times, Goop, Vogue, Glamour, and more start diving deep into product research for their annual holiday gift guides—those glittering lists that roll out between late September and mid-October and have the power to completely transform a brand’s Q4.
So if you’ve got:
Limited edition gift sets
Holiday-ready packaging
New product launches
Special pricing or bundles
Now is the moment to start pitching.
Why June? It’s All About the Long Lead Machine 🛠️
Holiday gift guides are not just helpful roundups—they’re multi-million-dollar revenue generators for major media brands. Here’s how the editorial sausage gets made:
Editors and producers need time to assign freelancers, design layouts, photograph products, write copy, and build landing pages.
Ad sales teams pitch the guide to advertisers, often before the first draft is even done.
Once ad spots are sold, the guides are revised—sometimes more than once—to accommodate key placements or brand partnerships.
Come fall, these same editors are hitting the TV circuit—"Today," “GMA,” “E! News”—sharing their top picks and driving massive traffic back to their platforms.
That’s why your pitch has to land early and be airtight.
Want to Get In? You’ll Need More Than a Pretty Product
Editors are swamped with submissions, so to rise above the noise, your brand needs social proof and strategic polish:
Strong engagement on platforms like Instagram and TikTok (they’re looking for comments and interaction, not just a vanity follower count)
Positive reviews on platforms like Amazon, Wirecutter, and Judge.me
A clear, giftable product story that aligns with their editorial themes
TL;DR? June is your runway to holiday retail success ✈️
Brands that spend summer dialing in their PR, crafting killer pitches, and prepping assets are the ones landing in the big guides come fall. The ones that wait until September? Well… they’re usually watching from the sidelines.
So trade the beach towel for a pitch deck—your future holiday sales will thank you.
Other things we’re pitching in June:
Back to School
Fall Fashion
End of Summer Transition
Fall Decorating
June Weddings: Love Is in the (Everywhere)
Here come the brides, the grooms, the bachelorette brunches, and the just-married margaritas. 💍🍾
June marks peak wedding season in the U.S., and with an estimated 2.5 million weddings expected this year, the aisle is crowded with opportunity. We’re talking a $62.74 billion in 2024, (projected to grow to $105.79 billion by 2033) industry that touches nearly every sector—from beauty and travel to food, fashion, and florals.
This season brings a flurry of:
Gowns and glam squads
Signature cocktails and cake tastings
Bridesmaids’ gifts and dance floor anthems
And yes... more content than ever before
The top trend? The Boho '70s revival is back in a big, breezy way. Think flowy sleeves, macramé everything, flower crowns, and the kind of floral arrangements that look like they stepped out of a vintage album cover. Pinterest predicts a full-on groovy glow-up, and we're seeing it manifest in décor, dresses, and even ceremony playlists.
🌿 Boho 2.0: Elevated Elegance
This year's boho trend leans into a minimalist yet luxurious aesthetic. Think soft, earthy tones like terracotta, rust, and olive green, paired with natural textures such as pampas grass and macramé accents. The vibe is relaxed but polished, perfect for couples seeking a laid-back yet sophisticated celebration .
🎀 Vintage Meets Modern
Vintage elements are making a strong comeback. Brides are embracing features like bell sleeves, vintage lace, and high necklines, while grooms are opting for double-breasted suits and velvet blazers . This blend of old and new adds a timeless charm to boho weddings.
🎨 Bold Color Palettes
While neutral tones remain popular, there's a noticeable shift towards bolder color choices. Couples are incorporating vibrant hues like deep jewel tones, bright corals, and timeless blues into their wedding decor, adding a fresh and dynamic twist to the boho theme.
📸 Content Creation Takes Center Stage
In the age of social media, couples are hiring professional content creators to document their big day. These creators capture and share moments in real-time, ensuring that every detail is Instagram and TikTok-ready. This trend aligns perfectly with the boho aesthetic, emphasizing authenticity and storytelling.
Professional wedding content creators are like a personal social media producer, and are there to capture every TikTok-worthy moment of the big day. From behind-the-scenes glam to first looks and floral flat lays, couples are curating their wedding reels as carefully as their registry.
Different than a Wedding Photographer or Videographer, a Wedding Content Creator is often posting or handing off content before the night is over. Their mission: Instant content for your feed, your brand, and your followers; whereas a photographer delivers their final product days or weeks later, after editing, retouching, and perfecting every frame. Their mission: Legacy content you’ll frame, post-wedding and for years to come.
For brands in beauty, skincare, haircare, fashion, wellness, gifts, travel, and even stationery—this is your moment to say I do to wedding season content. 💒
📅 Key Dates to Activate
June 1: Global Day of Parents & National Cancer Survivors Day
June 3: World Bicycle Day
June 5: World Environment Day
June 6: National Donut Day
June 8: World Oceans Day & Best Friends Day
June 14: Flag Day & World Blood Donor Day
June 15: Father’s Day (US & UK)
June 17: Eat Your Vegetables Day
June 19: Juneteenth
June 20: World Refugee Day & Take Your Dog to Work Day
June 21: First Day of Summer, International Yoga Day, World Music Day, National Selfie Day
June 27: Sunglasses Day
June 30: Social Media Day
🔥 Emerging Marketing & PR Trends
AI-Powered Creativity: Leverage AI tools like TikTok’s Symphony for content creation and translation.
Niche Influencer Collaborations: Engage with micro-influencers to connect authentically with specific communities.
Festival Marketing: Participate in or create brand-aligned events during festivals like Glastonbury for immersive experiences.
Authentic Storytelling: Focus on genuine narratives that resonate with your audience, moving beyond traditional milestones.
🔑 June Keys:
June Flower: Rose
June Bird: Dove
June Birthstone: Pearl
Top Father’s Day Gifts: Tech heavy sports items, and personalized clothing
Top Graduation Gifts: Personalized items that mark time, that the recipient will keep forever.
June Birthdays & Anniversaries:
6/2: Coronation of Queen Elizabeth 1953
6/6: Tetris is published 1984
6/9: Donald Duck makes his film debut // Les Paul’s Birthday
6/11: Jacques Cousteau’s Birthday
6/12: Anne Frank’s Birthday
6/15: Goodyear patents rubber vulcanization 1844
6/17: The Statue of Liberty arrives in New York 1885
6/18: Paul McCartney’s Birthday
6/22: Meryl Streep’s Birthday
6/24: Pablo Picasso opens his first exhibition 1901
6/25: The Diary of Anne Frank is published 1947
6/28: Henry VIII of England Birthday 1491
6/30: Albert Einstein submits Theory of Relativity 1905
