THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
5 Essential Elements for Gift Guide Inclusion in 2025
Check these key elements off your list before reaching out to Christmas Gift Guide Editors and Writers.
The Power of Product Placement: What Ginny and Georgia, Sirens, and Orbit Baby Can Teach Us About Brand Buzz
In a world of ad fatigue and algorithm burnout, product placement remains one of the few ways to get your product directly into the emotional bloodstream of pop culture. Whether it’s a subtle moment of wardrobe magic or a full-blown storyline, when audiences see a product in use—and feel the story around it—it sticks.
Let’s explore some of the most buzzworthy recent examples (and yes, one just might involve a stroller turf war with Dwight Schrute).
So You Want to Grow and Sell Your Company Like Hailey Bieber’s Rhode for One Billion Dollars (oh, But Have No Budget)? Here are 8 Crucial Steps …
Learn how to build a billion-dollar brand presence like Rhode, even if you're starting with zero budget. Actionable tips for founder-led businesses that want to grow big.
🚨 What Google’s New AI-Powered Search Means for SEO, and What To Do About It
If you’ve noticed a dip in your website traffic lately, you’re not alone — and Google’s latest AI-powered updates might be the culprit.
With the rollout of AI Overviews and its new AI Mode, Google is serving answers directly at the top of the search results, meaning users don’t have to click on your site to get the info they need. Yep, it’s kind of like your best insights are being borrowed without the courtesy of a visit.
So… what does this mean for your SEO strategy going forward?
Let’s unpack it.
💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands
Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether you’re a brand founder, PR pro, or marketing maven, here’s everything you need to know about this year’s wedding industry trends—and how to get your products on the dance floor.
June Holidays, PR Trends, and Social Media Days.
June brings weddings, Father’s Day, graduation, donut day, Pride Month, the pre-holiday countdown, and much more. Here is a breakdown of the key elements of June to keep in mind.
Small But Mighty: Why Local Media is a Game-Changer for Small Businesses
If you run a small business or an emerging brand, you’ve probably felt the pressure to “go big.” Everyone’s chasing viral moments, national press features, or that elusive spot on a morning show. But here’s the truth: you don’t need national media to make a big impact.
In fact, focusing on local media can be one of the smartest, most effective moves for building trust, visibility, and loyalty—right in your own backyard.
5 Top Ways for Lifestyle Brands to Market Comfort (Without Being Cliché)
In a world that never stops moving, comfort has evolved from a nice-to-have into a non-negotiable. For lifestyle brands, it’s no longer just about selling a product—it’s about creating a feeling. Whether you’re offering cozy candles, plush loungewear, calming teas, or a soothing space to unwind, your audience is craving comfort more than ever.
How to Sell the Feeling: 7 Lifestyle Marketing Strategies That Create Emotional Connection
In today’s marketplace, product features aren’t enough. Customers don’t just buy candles, skincare, gourmet food, or wellness goods—they buy a mood, a moment, and a version of themselves they want to become. That’s why the most successful lifestyle brands don’t just market products—they sell the feeling those products create.
The Next Evolution of Marketing: Survival of the Friendliest
You’ve probably heard the phrase “survival of the fittest” — but what if I told you that when it comes to growing your business, actually it’s cooperation over competition that wins? Evolutionary anthropologists Brian Hare and Vanessa Woods discuss the concept in their book “Survival of the Friendliest”.
In their book Hare and Woods suggest that friendliness and cooperation, rather than just physical strength or dominance, have been the key drivers of evolutionary success, particularly in human history. This theory suggests that societies and species that prioritize cooperation and empathy are more likely to thrive over those that don’t.
So What’s Next For TikTok?
If you’re a brand that’s had success on TikTok, you may be on the edge of your seat as yet another deadline for the app to either sell its American interests, or go dark in the US is just days away.
As of April 1 2025, all eyes seem to be on The Blackstone Group - the world's largest alternative asset manager, who may take a small stake in TikTok’s US operations. The New York Times reported last week that the investment would most likely be miniscule compared to most of Blackstone’s investments and it’s unclear if it would be enough to fulfill the requirements of the Protecting Americans from Foreign Adversary Controlled Applications Act that was signed into law last year.
What’s Happening in April
Tax Day and Easter are the big things that most of us think about in April - but there’s so much more going on. As with trees leaf out, the world’s attention is drawn to eco friendly ideas and stories of all kinds. Much of the media focuses on a range of eco stories. Sustainability within the lifestyle industry is so important, every brand should be embracing this trend.
CozyMaxxing Your Brand Into Spring
One of the top trends on Google search this week is Cozymaxxing! When I first heard about this I thought it was a clever TJ Maxx hashtag - and it may have originally started that way a few years back - lively discussion boards on Reddit focused on the concept in depth more than 2 years ago. As of yesterday it was peaking as a search term across all internet platforms.
Winter is a natural time to snuggle and stay in bed, but what as we head into Spring this trend offers a fresh look at the idea.
Cozymaxxing is not to be confused with the Danish concept of hygge. Hygge emphasizes simplified, comfortable atmospheres and a sense of well-being. It involves creating an uncluttered, inviting environment, often through warm lighting, comfortable textiles, and shared moments with loved ones.
Hygge and cozymaxxing share similarities, but they are not the same.
Trending: Earthy Easter
Easter is late this year, it’s date is determined as the first Sunday following the first full moon after the Spring Equinox* - which is usually around March 21st. This year it’s almost a month later than normal, celebrating on April 20, with Earth Day right on it’s heels on April 22.
While sustainability has been a consumer focus for some time now, this Easter the trend will be enhanced substantially by virtue of the calendar. If you’re a brand in the lifestyle space, this offers a great opportunity to set yourself apart from others in your field through media pitches, company initiatives, social media, and in-store promos.
Saying It With Pastry
Want to get your customers drooling over your products? Try covering it with frosting!
While using a decadent dessert or two as a photo prop isn’t completely new, there’s a fresh crop of over-the-top designs that are bringing new life to the concept.
Why does this work so well? An evocative cake is incredibly eye catching, PLUS you just really want to run your finger through that icing and take a luscious taste. Messy, indulgent frosting - a luxurious color palette, and expressive decorations all unite to provide a rich canvas for a brand.
Here’s What’s Happening in March!
With the approach of Spring, people are emerging from their Winter cocoons and embracing bright colors, cheerful prints, and floral scents. Spring Cleaning and whole house recharging will be on our minds, as will garden planning, seed planting and chicken raising.
4 Free Unsplash accounts to Fuel Your Romantic Art Trend Posts
4 Free Unsplash accounts to Fuel Your Romantic Art Trend Posts. Don’t miss this treasure trove of free downloadable classic art.
January Offers a Wealth of Marketing Opportunities!
January Offers a Wealth of Marketing Opportunities! The Age of Aquarius, The Year of the Snake, and Pie vs Pi
3 Key Reasons Media Outreach During the Holidays is So Crucial.
We’re heading into the holidays, and the warm shades of Autumn will soon be replaced by vivid evergreens, twinkling lights and jewel tones. It’s a transformative period that offers heightened marketing opportunities for growth, customer engagement, and brand recognition not available most of the rest of the marketing year. Here are 3 reasons media outreach during the holiday and Winter months delivers an improved return on investment:
Seven Steps to Consider When Getting Your Website Ready for the Holiday Rush
Whether you’re actively recruiting press placements for your products or just want to make the most of your website, here are some simple elements you should consider.