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MARKETING AND PR TRENDS

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Lucky Rituals for Founders: 13 Ways to Bring More Magic Into Your Business

Being a founder means making a thousand decisions a day and dealing with all the uncertainty that comes with that.

It’s no wonder so many wildly successful people swear by rituals. Whether they’re lighting a candle, wearing a lucky necklace, or checking the moon phase before launching, rituals give us structure, confidence, and (let’s be honest) a little extra sparkle.

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Marketing, Product Placement Carolyn Delacorte 6/13/25 Marketing, Product Placement Carolyn Delacorte 6/13/25

The Power of Product Placement: What Ginny & Georgia, Sirens, and Orbit Baby Can Teach Us About Brand Buzz

In a world of ad fatigue and algorithm burnout, product placement remains one of the few ways to get your product directly into the emotional bloodstream of pop culture. Whether it’s a subtle moment of wardrobe magic or a full-blown storyline, when audiences see a product in use—and feel the story around it—it sticks.

Let’s explore some of the most buzzworthy recent examples (and yes, one just might involve a stroller turf war with Dwight Schrute).

Marketing, Social Media, Selling Carolyn Delacorte 6/12/25 Marketing, Social Media, Selling Carolyn Delacorte 6/12/25

So You Want to Grow and Sell Your Company Like Hailey Bieber’s Rhode for One Billion Dollars (oh, But Have No Budget)? Here are 8 Crucial Steps …

Learn how to build a billion-dollar brand presence like Rhode, even if you're starting with zero budget. Actionable tips for founder-led businesses that want to grow big.

Marketing, Social Media Carolyn Delacorte 6/12/25 Marketing, Social Media Carolyn Delacorte 6/12/25

🤖 What Do Algorithms Really Say About Your Point of View?

Algorithms aren’t judging you, but they are mirroring you. Here’s what every founder, creator, and brand manager should know about how algorithms shape your perspective (and what to do about it).

Marketing, Social Media Carolyn Delacorte 6/12/25 Marketing, Social Media Carolyn Delacorte 6/12/25

📲 Why Smart Brand Managers Use More Than One Instagram Account, And Why You Should Too

Here’s the truth: Instagram doesn’t just show what you post—it shapes what you see. And by using multiple accounts intentionally, you can gather better data, test smarter strategies, and connect with more of the right people.

Marketing, Social Media Carolyn Delacorte 6/10/25 Marketing, Social Media Carolyn Delacorte 6/10/25

Summer Marketing Bingo: 16 Fun and Fresh Ideas to Boost Your Brand Visibility This Season

Play Summer Marketing Bingo with 16 lifestyle-focused marketing ideas designed to increase your visibility, engagement, and sales this season.

Social Media, Marketing, PR Carolyn Delacorte 5/29/25 Social Media, Marketing, PR Carolyn Delacorte 5/29/25

💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands

Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether you’re a brand founder, PR pro, or marketing maven, here’s everything you need to know about this year’s wedding industry trends—and how to get your products on the dance floor.

Social Media, Marketing, PR Carolyn Delacorte 5/28/25 Social Media, Marketing, PR Carolyn Delacorte 5/28/25

June Holidays, PR Trends, and Social Media Days.

June brings weddings, Father’s Day, graduation, donut day, Pride Month, the pre-holiday countdown, and much more. Here is a breakdown of the key elements of June to keep in mind.

Trends, Social Media Carolyn Delacorte 5/1/25 Trends, Social Media Carolyn Delacorte 5/1/25

Why Halfway to Halloween is Something Your Marketing Department Should Make Note Of

Halfway to Halloween began with haunted attractions and theme parks. The roots of "Halfway to Halloween" trace back to the haunted house industry and major theme parks — places like Universal Studios and Disney — who realized they could tease their massively popular Halloween events way earlier in the year.

Trends, Social Media Carolyn Delacorte 5/1/25 Trends, Social Media Carolyn Delacorte 5/1/25

Happy May! Or Should I Say Halfway to Halloween Day. Here’s What’s Ahead.

Why the Rise of "Halfway to Halloween" Festivals Matters for Brands and Marketers

It’s Halloween... but make it twice a year. Halloween isn't just a holiday anymore — it's a whole season. And now? It's becoming two seasons. "Halfway to Halloween" celebrations (typically held in late April or early May) are creating a new mini-ecosystem for costumes, décor, events, themed foods, and parties.

Marketing, Social Media Carolyn Delacorte 4/21/25 Marketing, Social Media Carolyn Delacorte 4/21/25

5 Top Ways for Lifestyle Brands to Market Comfort (Without Being Cliché)

In a world that never stops moving, comfort has evolved from a nice-to-have into a non-negotiable. For lifestyle brands, it’s no longer just about selling a product—it’s about creating a feeling. Whether you’re offering cozy candles, plush loungewear, calming teas, or a soothing space to unwind, your audience is craving comfort more than ever.

Marketing, Social Media, Branding Carolyn Delacorte 4/8/25 Marketing, Social Media, Branding Carolyn Delacorte 4/8/25

The Next Evolution of Marketing: Survival of the Friendliest

You’ve probably heard the phrase “survival of the fittest” — but what if I told you that when it comes to growing your business, actually it’s cooperation over competition that wins? Evolutionary anthropologists Brian Hare and Vanessa Woods discuss the concept in their book “Survival of the Friendliest”.

In their book Hare and Woods suggest that friendliness and cooperation, rather than just physical strength or dominance, have been the key drivers of evolutionary success, particularly in human history. This theory suggests that societies and species that prioritize cooperation and empathy are more likely to thrive over those that don’t.

Marketing, Social Media Carolyn Delacorte 4/1/25 Marketing, Social Media Carolyn Delacorte 4/1/25

So What’s Next For TikTok?

If you’re a brand that’s had success on TikTok, you may be on the edge of your seat as yet another deadline for the app to either sell its American interests, or go dark in the US is just days away.

As of April 1 2025, all eyes seem to be on The Blackstone Group - the world's largest alternative asset manager, who may take a small stake in TikTok’s US operations. The New York Times reported last week that the investment would most likely be miniscule compared to most of Blackstone’s investments and it’s unclear if it would be enough to fulfill the requirements of the Protecting Americans from Foreign Adversary Controlled Applications Act that was signed into law last year.

Marketing, Social Media, Publicity Carolyn Delacorte 3/25/25 Marketing, Social Media, Publicity Carolyn Delacorte 3/25/25

What’s Happening in April

Tax Day and Easter are the big things that most of us think about in April - but there’s so much more going on. As with trees leaf out, the world’s attention is drawn to eco friendly ideas and stories of all kinds. Much of the media focuses on a range of eco stories. Sustainability within the lifestyle industry is so important, every brand should be embracing this trend.

Marketing, Social Media Carolyn Delacorte 3/20/25 Marketing, Social Media Carolyn Delacorte 3/20/25

CozyMaxxing Your Brand Into Spring

One of the top trends on Google search this week is Cozymaxxing! When I first heard about this I thought it was a clever TJ Maxx hashtag - and it may have originally started that way a few years back - lively discussion boards on Reddit focused on the concept in depth more than 2 years ago. As of yesterday it was peaking as a search term across all internet platforms.

Winter is a natural time to snuggle and stay in bed, but what as we head into Spring this trend offers a fresh look at the idea.

Cozymaxxing is not to be confused with the Danish concept of hygge. Hygge emphasizes simplified, comfortable atmospheres and a sense of well-being. It involves creating an uncluttered, inviting environment, often through warm lighting, comfortable textiles, and shared moments with loved ones.

Hygge and cozymaxxing share similarities, but they are not the same.

Marketing, Social Media Carolyn Delacorte 2/24/25 Marketing, Social Media Carolyn Delacorte 2/24/25

Here’s What’s Happening in March!

With the approach of Spring, people are emerging from their Winter cocoons and embracing bright colors, cheerful prints, and floral scents. Spring Cleaning and whole house recharging will be on our minds, as will garden planning, seed planting and chicken raising.

Social Media, Creative Carolyn Delacorte 1/29/25 Social Media, Creative Carolyn Delacorte 1/29/25

Recycling: Not Just for Plastic and Cardboard

As a brand manager of a lifestyle company, you probably spend many hours each week carefully creating content. (Or at least you want to.) You do this for your website, perhaps for a blog and as SEO support for product descriptions, for Instagram, Linkedin, BlueSky, Pinterest and more. That’s a ton of content. It can take all day, and at many bigger companies, a team of 10 or more social media experts work on a brand’s social accounts each and every day. That’s not something that’s feasible for a smaller startup working on a shoestring budget - and this fact alone makes it hard to compete on most social media platforms.

Social Media, Creative Carolyn Delacorte 1/27/25 Social Media, Creative Carolyn Delacorte 1/27/25

4 Free Unsplash accounts to Fuel Your Romantic Art Trend Posts

4 Free Unsplash accounts to Fuel Your Romantic Art Trend Posts. Don’t miss this treasure trove of free downloadable classic art.

Marketing, Social Media Carolyn Delacorte 1/17/25 Marketing, Social Media Carolyn Delacorte 1/17/25

January Offers a Wealth of Marketing Opportunities!

January Offers a Wealth of Marketing Opportunities! The Age of Aquarius, The Year of the Snake, and Pie vs Pi

Social Media, Marketing Carolyn Delacorte 10/21/24 Social Media, Marketing Carolyn Delacorte 10/21/24

Seven Steps to Consider When Getting Your Website Ready for the Holiday Rush

Whether you’re actively recruiting press placements for your products or just want to make the most of your website, here are some simple elements you should consider.