Key Trends Fueling This Year’s Wedding Season

*Boho is back for the 2025 wedding season: dusty pastels, fluttering sleeves, and a 70’s vibe is prevailing.*

Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether you’re a brand founder, PR pro, or marketing maven, here’s everything you need to know about this year’s wedding industry trend s—and how to get your products on the dance floor.

📊 The Wedding Industry in 2025: Bigger, Boho-er, and Buzzworthy

With over 2.5 million weddings projected to take place in the U.S. this year, the wedding market remains one of the most powerful forces in lifestyle retail. In 2024, the U.S. wedding services industry was valued at $62.74 billion, and it’s on track to balloon to $105.79 billion by 2033. Translation? This isn’t just a party—it’s a massive business.

From beauty and wellness to fashion, travel, gifts, and even food & beverage—there’s almost no category that doesn’t touch the wedding industry.

🌼 Wedding Trends 2025: From Boho to Behind-the-Scenes

1. Boho 2.0 is Back

Bohemian is far from basic in 2025. This year's take is elevated and intentional:

Flowy sleeves
Vintage-inspired lace
Dusty florals with 70s flair
Natural textures like pampas grass and rattan décor
Color palettes in terracotta, rust, sage, and mustard

Pinterest is buzzing with searches around “70s boho wedding,” and brands offering products with a vintage-meets-modern twist are striking a chord with millennial and Gen Z brides alike.

*Boho themed weddings are casual and feature muted tones.*

2. Professional Wedding Content Creators

Move over, wedding photographers - content creators are the new “plus one.” Couples are hiring professionals specifically to create real-time TikToks, Instagram Reels, and viral-worthy behind-the-scenes footage.

Unlike traditional photographers or videographers (who deliver polished content post-event), wedding content creators:

Capture smartphone-friendly content in real time
Focus on fun, unfiltered moments (think glam shots, dances, decor reveals)
Create immediately shareable media with trending audio, hashtags, and viral potential

For brands, this trend is pure gold: your product could end up in a viral “Get Ready With Me” reel seen by thousands (or millions).

🎁 Opportunities for Brands: Where to Plug In

If you sell:

Bridal skincare, fragrance, or makeup
Hair accessories or styling products
Bridesmaids gifts or curated gift sets
Custom apparel (sweatshirts, robes, monogrammed items)
Food or cocktail kits
Home goods for newlyweds
Travel accessories and honeymoon bundles

Now is the time to amplify your wedding-ready product messaging. Think about bundling for bridal parties, offering content collaborations with wedding creators, or pitching for gift guides (yes, even wedding-themed ones!).

*Top Wedding Theme Trend 2025: Bridgerton meets Boho*

🚀 How Brands Can Jump on the Wedding Market Right Now

You don’t need to be in the bridal biz to cash in on the wedding boom. Lifestyle brands, from skincare to stationery to candles, can ride this wave by aligning their messaging, product bundling, and content with wedding season vibes.

Start by positioning your hero products as bridal prep essentials, honeymoon must-haves, or thoughtful gifts for bridesmaids, groomsmen, or newlyweds. Rename existing items with wedding-friendly names or create temporary “wedding edit” collections to grab attention quickly.

Want to move fast? Pitch your products to wedding content creators who are filming real weddings now—this gets your brand in front of highly engaged audiences while the confetti is still flying. Bundle bestsellers into photogenic sets that make content creation easy. Update your website or social bios to include keywords like “bridal,” “wedding gift,” or “honeymoon,” so shoppers and editors can find you easily. This market rewards speed and relevance—so lace up those metaphorical dancing shoes and get your brand on the guest list. 💃🏼

🍰 Wedding Cake Trends: 2025's Sweetest Statements

1. Vintage Buttercream Revival

*Lambeth piping style via Southern Living*

The ornate Lambeth piping technique is making a grand comeback, with couples opting for intricately piped buttercream designs that exude vintage charm.

2. Sculptural and Artistic Designs

Cakes are transforming into edible art pieces, featuring sculptural elements, ceramic-inspired textures, and bold architectural shapes.

3. Interactive Cake Decorating

Couples are embracing the trend of decorating their own one-tier cakes during the reception, adding a personal and interactive touch to their celebration. Brides

4. Sheet Cakes Take Center Stage

Flat, rectangular sheet cakes are gaining popularity for their practicality and modern aesthetic, often adorned with trendy decorations like Lambeth piping and personalized messages.

🍽️ Reception Food Trends: Culinary Delights of 2025

1. Interactive Food Stations

*Interactive Food Stations are a top trend for Weddings in 2025*

From DIY taco bars to dessert fondue fountains, interactive food stations are providing guests with engaging and customizable dining experiences.

2. Nostalgic Comfort Foods

Couples are serving up childhood favorites with a gourmet twist, such as elevated mac and cheese or artisanal sliders, to evoke a sense of nostalgia.

3. Plant-Based and Sustainable Menus

There's a significant shift towards plant-based dishes and zero-waste catering practices, reflecting couples' growing commitment to sustainability.

4. Late-Night Gourmet Snacks

Late-night food stations featuring gourmet versions of classic snacks, like truffle-infused fries or mini grilled cheese sandwiches, are keeping guests energized on the dance floor.

These trends offer a treasure trove of opportunities for brands to align their products and services with the evolving tastes of modern couples. Whether it's offering customizable cake toppers, sustainable catering options, or interactive food experiences, there's ample room to innovate and connect with the wedding market.

🎶 2025's Unconventional Wedding Music & Dance Trends

1. Hyperpop & Glitch Beats Take Center Stage

Younger couples are infusing their receptions with high-energy genres like hyperpop and glitch, offering a modern twist to traditional wedding playlists. These electrifying sounds are perfect for late-night dance sessions, keeping guests energized and the party going strong.

2. 'Bridgerton'-Inspired Classical Covers

The influence of period dramas like Bridgerton has led to a surge in popularity for classical renditions of contemporary pop songs. Couples are opting for string quartets to perform orchestral versions of hits by artists like Taylor Swift and Alicia Keys, adding a touch of elegance and nostalgia to their ceremonies.

3. Mashup Madness for First Dances

Traditional first dances are getting a remix! Couples are creating personalized mashups that blend romantic ballads with upbeat tracks, allowing for a dance that starts slow and ends with a bang. This trend not only showcases the couple's unique taste but also invites guests to join in the fun.

4. Immersive Live Entertainment

Beyond DJs and bands, weddings are featuring live performers like dancing trombonists, cirque-style acts, and even celebrity DJs. These performances transform receptions into immersive experiences, leaving guests with lasting memories.

5. Surprise Choreographed Dances

Brides, grooms, and even entire wedding parties are surprising guests with choreographed dance routines. These performances, often kept secret until the big reveal, add an element of excitement and showcase the couple's personality and flair.

These trends highlight a shift towards personalization and entertainment in wedding celebrations. For brands and vendors, there's a golden opportunity to align products and services with these emerging preferences. Whether it's offering customizable playlists, partnering with unique performers, or providing themed decor, tapping into these trends can position your brand at the forefront of the wedding industry.

💍 Final Thoughts

June weddings aren’t just about gowns and vows—they’re a PR and marketing goldmine. From the boom in content creation to the resurgence of nostalgic aesthetics, this season is rich with opportunities for smart, stylish brands to step into the spotlight.

So go ahead—say I do to June. ✨