🤖 What Do Algorithms Really Say About Your Point of View?
We talk a lot about “the algorithm” like it’s some all-knowing, moody deity controlling what we see online. But what if we flipped the script and asked:
What does the algorithm say about you?
We talk about “the algorithm” like it’s a mysterious puppet master behind every scroll—but what if it’s actually holding up a mirror?
Whether you're a founder, creator, or brand manager trying to grow a presence online, it's essential to understand how algorithms shape (and reflect) your perspective. Because while they don’t have opinions of their own, they’re not exactly neutral either.
Here’s how algorithms are quietly—but powerfully—affecting what you see, how you think, and what your audience sees from you.
🧠 Algorithms Don’t Have Opinions—They Mirror Yours
Let’s be clear: algorithms aren’t sentient. They don’t have beliefs. They’re not judging your content.
They’re just reacting to your behavior.
When you double-tap a post, binge reels in a certain aesthetic, or click on a keyword-rich email funnel breakdown, the algorithm makes a note. Then it says, “Got it! You like this. Let me serve up more of it.”
So rather than offering a wide-angle lens, most algorithms reinforce your existing worldview. Over time, that can lead to:
Echo chambers
Confirmation bias
Filter bubbles that make “different” content hard to find
🔁 Recommendation Algorithms Amplify Your Bias—Gently
Platforms like Instagram, YouTube, and TikTok rely on sophisticated recommendation engines. The more you interact with a specific tone, visual style, or type of content, the more you're rewarded with exactly that.
It feels personalized (and it is). But this also means:
You rarely see things that challenge your perspective
Trending content becomes homogenized
Creators start optimizing for sameness over creativity
For marketers and brand builders, this is critical intel: if you only look at your own feed, you may be missing how other audiences are experiencing the platform entirely.
🔍 Search Algorithms Respond To Your Point of View
Even something as seemingly objective as Google Search adapts to your behavior.
Your search history, click patterns, and even your location can shape the results you get. Which means two people searching the same term may get completely different information.
Curious to see what others might see? Try using an incognito browser window or a second Instagram account for intel gathering (more on that [here]).
🧑💻 AI Doesn’t Have a POV - But It Adapts to Yours
Tools like ChatGPT don’t come with built-in opinions. But it does tailor responses based on:
Your tone
The topics you prioritize
The context you give us
That means AI can be an incredibly helpful tool for refining your brand’s messaging, expanding your worldview, or even identifying blind spots in your strategy. It’s not here to convince you—it’s here to clarify you.
💡 TL;DR: Algorithms Reflect, Reinforce, and Amplify—But Don’t Think
So… what do algorithms really say about your point of view?
They say: “Got it. You like this. Here’s more.”
That’s not evil. But it is powerful.
And if you want to be a smart, future-facing founder or brand manager, you have to see the algorithm not as your overlord—but as your mirror.
👉Understand it. Train it. Work with it.
📣And then—go out and build something worth reflecting.
