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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Why Brands Are Replacing Influencers With In-House Creators.
Influencers aren’t dead—but in-house creators are winning. Discover how brands like Loewe, Poppi, and Dusen Dusen are creating content from within.
Your July 2025 PR Horoscope + Celestial Strategy Guide
Want to align your brand with the stars? Get July’s PR horoscopes, celestial marketing ideas, and campaign inspiration powered by moon + planet energy.
What “America’s Sweethearts” Teaches Us About PR, Branding, and Protecting Your Reputation
Discover what the Dallas Cowboys Cheerleaders can teach founders about PR, crisis communication, brand control, and storytelling in the social media era.
What Trends and Days of Note are Coming in July?
July 2025 Marketing and Content Calendar Days
What Are the Best Business Books for Small Business Owners in 2025?
Discover the best business books for small business owners in 2025—from new releases like Build a Business You Love to classics like Profit First and The E-Myth Revisited. Perfect for creative entrepreneurs, solo founders, and lifestyle brands ready to grow.
Why ChatGPT is Obsessed With Flamingo Estate, Otherland, and Boy Smells.
If you’ve ever asked yourself, “Why does every product round-up look like a shrine to Flamingo Estate, Boy Smells, and Otherland?” — you’re not wrong. These brands are practically the holy trinity of lifestyle marketing. But it’s not some algorithmic love affair (okay, maybe a little). There’s a reason these names show up again and again — and it has everything to do with strategy, visibility, and narrative stickiness.
Are Mobile Pop-Up Shops the Ultimate Brand Move in 2025?
Mobile pop-up shops are taking over in 2025: from Airstreams to retro buses. Find out why brands are ditching traditional storefronts for experiential, on-the-go marketing strategies.
đź’’ June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands
Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether you’re a brand founder, PR pro, or marketing maven, here’s everything you need to know about this year’s wedding industry trends—and how to get your products on the dance floor.
June Holidays, PR Trends, and Social Media Days.
June brings weddings, Father’s Day, graduation, donut day, Pride Month, the pre-holiday countdown, and much more. Here is a breakdown of the key elements of June to keep in mind.
Small But Mighty: Why Local Media is a Game-Changer for Small Businesses
If you run a small business or an emerging brand, you’ve probably felt the pressure to “go big.” Everyone’s chasing viral moments, national press features, or that elusive spot on a morning show. But here’s the truth: you don’t need national media to make a big impact.
In fact, focusing on local media can be one of the smartest, most effective moves for building trust, visibility, and loyalty—right in your own backyard.