THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
13 Top Superstitions and Where They Come From
Whether you cross your fingers before a big launch or avoid opening umbrellas inside, superstitions are deeply rooted in culture, history, and our need to feel a little bit in control. Here's a look at 13 of the most common superstitions around the world — and the strange, surprising stories behind them.
Ultra Successful People Who Believe in Superstitions, Especially on Friday the 13th
Explore the origins of Friday the 13th, why the number 13 spooks us, and the weird superstitions of wildly successful people—yes, even Lucille Ball.
Are Mobile Pop-Up Shops the Ultimate Brand Move in 2025?
Mobile pop-up shops are taking over in 2025: from Airstreams to retro buses. Find out why brands are ditching traditional storefronts for experiential, on-the-go marketing strategies.
🐠 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the “Sardine Girl” Moment.
Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissance—complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned sardines into collectible art; Fishwife, the direct-to-consumer darling bringing sustainability and millennial flair to smoked salmon and anchovies; and Nice Cans, the cheeky Canadian brand celebrating conservas with bold design and culinary credibility.
These brands aren’t just selling canned fish—they’re rebranding it as stylish, ethical, and crave-worthy. From nostalgic storytelling and immersive retail experiences to social media-savvy packaging that pops off the shelf (and your Instagram feed), they’re proving that seafood can be shelf-stable and sexy.
💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands
Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether you’re a brand founder, PR pro, or marketing maven, here’s everything you need to know about this year’s wedding industry trends—and how to get your products on the dance floor.
June Holidays, PR Trends, and Social Media Days.
June brings weddings, Father’s Day, graduation, donut day, Pride Month, the pre-holiday countdown, and much more. Here is a breakdown of the key elements of June to keep in mind.
🐠 What’s With All the Fish? Why “Sardine Chic” and Other Aquatic Aesthetics Are Making Waves in Branding
Sardines are having a main character moment — and your brand should absolutely be paying attention. From ironic packaging to cheeky metaphors, fish are making waves in the branding and design world.
In this post, we’ll break down:
Why sardine chic is everywhere
What “fishcore” even means
Which fishy archetype best matches your founder persona
And how to use it all in your marketing (even if you sell skincare, candles, or coaching — not seafood)
Why Reddit Matters: What Brands Need to Know
Reddit has over 1 billion active users and deep influence across niche communities. Learn how lifestyle brands can use Reddit strategically in 2025 for visibility, trust, and growth.
Memes That Convert: How Meme Marketing Drives Real Sales in 2025
Memes That Convert: How Meme Marketing Drives Real Sales in 2025. Discover how meme marketing boosts engagement, trust, and sales with data-backed examples from Poppi, Slim Jim, SSENSE, Netflix.
What are the Top Social Media Platforms? We Crunched the Numbers and the Result May Surprise You!
As of 2025, a handful of platforms dominate this digital landscape, with Instagram, TikTok, and Reddit leading the charge. These platforms shape trends, drive engagement, and offer unprecedented opportunities for branding and marketing (yes I know you know). So it’s important to have a factual grip on which platform performs the best for brands, and here they are:
The 7 Strongest Marketing Trends in the Lifestyle Industry So Far in 2025
If you work in lifestyle marketing: food, beauty, fashion, wellness, or home , Summer 2025 is bringing a wave of major shifts that you don't want to miss. These trends aren’t just fads; they’re reshaping how lifestyle brands connect with audiences, earn loyalty, and drive growth.
Here are the strongest marketing trends in the lifestyle industry right now.
5 Reasons Founder-Led Brands Are Winning Hearts and Wallets, and 13 Lifestyle Brands Doing It Right
In the ever-buzzier world of lifestyle brands, one truth is becoming more and more deliciously obvious: customers don't just want products; they want people. They want to know who's stirring the pot, sewing the seams, bottling the dreams. And that's exactly why founder-led small brands are carving out huge, passionate audiences—and often, outselling bigger, more faceless competitors.
Why Halfway to Halloween is Something Your Marketing Department Should Make Note Of
Halfway to Halloween began with haunted attractions and theme parks. The roots of "Halfway to Halloween" trace back to the haunted house industry and major theme parks — places like Universal Studios and Disney — who realized they could tease their massively popular Halloween events way earlier in the year.
Happy May! Or Should I Say Halfway to Halloween Day. Here’s What’s Ahead.
Why the Rise of "Halfway to Halloween" Festivals Matters for Brands and Marketers
It’s Halloween... but make it twice a year. Halloween isn't just a holiday anymore — it's a whole season. And now? It's becoming two seasons. "Halfway to Halloween" celebrations (typically held in late April or early May) are creating a new mini-ecosystem for costumes, décor, events, themed foods, and parties.
Move Over Sustainable, Regenerative Is the New Eco Standard
In 2025, “regenerative” is replacing “sustainable” across beauty, food, lifestyle, and candles. Discover what it means—and why it matters now.
Small But Mighty: Why Local Media is a Game-Changer for Small Businesses
If you run a small business or an emerging brand, you’ve probably felt the pressure to “go big.” Everyone’s chasing viral moments, national press features, or that elusive spot on a morning show. But here’s the truth: you don’t need national media to make a big impact.
In fact, focusing on local media can be one of the smartest, most effective moves for building trust, visibility, and loyalty—right in your own backyard.
5 Top Ways for Lifestyle Brands to Market Comfort (Without Being Cliché)
In a world that never stops moving, comfort has evolved from a nice-to-have into a non-negotiable. For lifestyle brands, it’s no longer just about selling a product—it’s about creating a feeling. Whether you’re offering cozy candles, plush loungewear, calming teas, or a soothing space to unwind, your audience is craving comfort more than ever.
How to Sell the Feeling: 7 Lifestyle Marketing Strategies That Create Emotional Connection
In today’s marketplace, product features aren’t enough. Customers don’t just buy candles, skincare, gourmet food, or wellness goods—they buy a mood, a moment, and a version of themselves they want to become. That’s why the most successful lifestyle brands don’t just market products—they sell the feeling those products create.
The Next Evolution of Marketing: Survival of the Friendliest
You’ve probably heard the phrase “survival of the fittest” — but what if I told you that when it comes to growing your business, actually it’s cooperation over competition that wins? Evolutionary anthropologists Brian Hare and Vanessa Woods discuss the concept in their book “Survival of the Friendliest”.
In their book Hare and Woods suggest that friendliness and cooperation, rather than just physical strength or dominance, have been the key drivers of evolutionary success, particularly in human history. This theory suggests that societies and species that prioritize cooperation and empathy are more likely to thrive over those that don’t.
So What’s Next For TikTok?
If you’re a brand that’s had success on TikTok, you may be on the edge of your seat as yet another deadline for the app to either sell its American interests, or go dark in the US is just days away.
As of April 1 2025, all eyes seem to be on The Blackstone Group - the world's largest alternative asset manager, who may take a small stake in TikTok’s US operations. The New York Times reported last week that the investment would most likely be miniscule compared to most of Blackstone’s investments and it’s unclear if it would be enough to fulfill the requirements of the Protecting Americans from Foreign Adversary Controlled Applications Act that was signed into law last year.