THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Featured PostLucky Rituals for Founders: 13 Ways to Bring More Magic Into Your Business
Being a founder means making a thousand decisions a day and dealing with all the uncertainty that comes with that.
It’s no wonder so many wildly successful people swear by rituals. Whether they’re lighting a candle, wearing a lucky necklace, or checking the moon phase before launching, rituals give us structure, confidence, and (let’s be honest) a little extra sparkle.
🚨 What Google’s New AI-Powered Search Means for SEO, and What To Do About It
If you’ve noticed a dip in your website traffic lately, you’re not alone — and Google’s latest AI-powered updates might be the culprit.
With the rollout of AI Overviews and its new AI Mode, Google is serving answers directly at the top of the search results, meaning users don’t have to click on your site to get the info they need. Yep, it’s kind of like your best insights are being borrowed without the courtesy of a visit.
So… what does this mean for your SEO strategy going forward?
Let’s unpack it.
🐠 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the “Sardine Girl” Moment.
Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissance—complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned sardines into collectible art; Fishwife, the direct-to-consumer darling bringing sustainability and millennial flair to smoked salmon and anchovies; and Nice Cans, the cheeky Canadian brand celebrating conservas with bold design and culinary credibility.
These brands aren’t just selling canned fish—they’re rebranding it as stylish, ethical, and crave-worthy. From nostalgic storytelling and immersive retail experiences to social media-savvy packaging that pops off the shelf (and your Instagram feed), they’re proving that seafood can be shelf-stable and sexy.
Why Halfway to Halloween is Something Your Marketing Department Should Make Note Of
Halfway to Halloween began with haunted attractions and theme parks. The roots of "Halfway to Halloween" trace back to the haunted house industry and major theme parks — places like Universal Studios and Disney — who realized they could tease their massively popular Halloween events way earlier in the year.
Happy May! Or Should I Say Halfway to Halloween Day. Here’s What’s Ahead.
Why the Rise of "Halfway to Halloween" Festivals Matters for Brands and Marketers
It’s Halloween... but make it twice a year. Halloween isn't just a holiday anymore — it's a whole season. And now? It's becoming two seasons. "Halfway to Halloween" celebrations (typically held in late April or early May) are creating a new mini-ecosystem for costumes, décor, events, themed foods, and parties.
Move Over Sustainable, Regenerative Is the New Eco Standard
In 2025, “regenerative” is replacing “sustainable” across beauty, food, lifestyle, and candles. Discover what it means—and why it matters now.
Charming Valentine’s Day Retail Displays
I love scouting Valentine’s Day retail displays every year. After Christmas decorations come down there just seems to be a colorless void that happens towards the end of January that cheerful Valentine’s Day displays seem to fill so easily.
Here are some of the cutest decorations for your Easter celebrations.
Hop hop goes the calendar and we’re already almost to the Spring Equinox. Daylight Saving Time starts in just 4 days. With that in mind I can’t help but be inspired by all the beautiful (and some downright tacky) Easter decorations that I see in the stores.
Here’s What’s Happening in March (2024).
March spells the end of Winter and there’s a palpable sense of relief from frost weary souls throughout North America:
Create a sense of regeneration through social and blog posts and include your products that fit this vibe. For media outreach, editors are looking for products and ideas that evoke a sense of renewal.
Why Autumn and Holiday are So Crucial for Lifestyle Brands.
As the leaves turn vibrant shades of red, orange, and yellow, and a crispness fills the air, autumn heralds not only the arrival of a new season but also a crucial marketing season for small lifestyle brands. This transformative period offers unique opportunities for growth, customer engagement, and brand recognition that should not be overlooked.
The Home Fragrance Trends Editors and Writers Are Looking For as Holiday 2023 Approaches
Each Fall and Holiday, Home Fragrance Sees a Surge in Demand as Winter Nesting and Gifting Is Renewed. Scents that Embrace Culinary, Masculine, and Purple Layouts are Most Wanted in the Coming Season.
Surround Yourself With the Scent of Pine … It Will Strengthen Both Body and Mind.
Pine is a wonderful scent to incorporate into the season. Its festive aroma stimulates the senses as well as the circulation. It helps stave off sleepiness and fatigue. Perfect for these dark days of Winter that can seem to go on with no end.
Recent studies suggest that you may want to keep the scent of pine going throughout the year. Coniferous scents are said to encourage self-confidence, patience, and positivity. They can help you stay focused and on task, no matter the challenge.
The Ultimate Guide to T-Shirt Colors: What They Mean and Why They Matter in 2025
A Lot Of People Will Tell You That Black Is The Bestselling Tee Shirt Color (I Guess It Hides Spills ~ But Who Wears A Dirty Spilled-On Shirt Around?). But if you are a Color Lover. a Good White Or Black Tee Is Great, But A Quick Scan Of most closets will reveal An Array Of Blues, Greens, Turquoise, Pinks, And Golds.
The Home Fragrance Industry is On-Track to Have a Banner Year, But What Are the Candle Trends in 2022?
2022 is forecast to be a banner year for the candle industry. In 2021 sales in the US topped $3.14 billion, growing by some 20% over the previous year. Estimates see home fragrance sales growing by about $1.4 billion over the next 3 years.