THE LATEST

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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

Many Brands Are Replacing Influencers With In-House Creators

While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.

Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.

💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands
Social Media, Marketing, PR Carolyn Delacorte Social Media, Marketing, PR Carolyn Delacorte

💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands

Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether you’re a brand founder, PR pro, or marketing maven, here’s everything you need to know about this year’s wedding industry trends—and how to get your products on the dance floor.

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Small But Mighty: Why Local Media is a Game-Changer for Small Businesses
Marketing, PR Carolyn Delacorte Marketing, PR Carolyn Delacorte

Small But Mighty: Why Local Media is a Game-Changer for Small Businesses

If you run a small business or an emerging brand, you’ve probably felt the pressure to “go big.” Everyone’s chasing viral moments, national press features, or that elusive spot on a morning show. But here’s the truth: you don’t need national media to make a big impact.

In fact, focusing on local media can be one of the smartest, most effective moves for building trust, visibility, and loyalty—right in your own backyard.

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