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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include

Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.

A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.

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Carolyn Delacorte 7/29/26 Carolyn Delacorte 7/29/26

5 Steps to Turn Your Personal Struggles Into a Powerful Founder Story

Your story is your company's ultimate competitive advantage. Yet most founder origin stories sound like résumés. This five-step framework helps turn personal struggle, risk and transformation into a powerful brand story that builds trust with customers, media, investors and talent.

Autumn Marketing Is Going Gothic: The 2026 Playbook for Lifestyle Brands

Traditional autumn marketing has reached peak pumpkin. For Fall 2026, lifestyle brands are moving toward Gothic Poetcore, dark academia, cinematic imagery, tactile content and analog experiences. Here is how small brands can capture the mood without a luxury-house budget.