THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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10 Must-Run Marketing Plays for Small Businesses in 2026
The year ahead favors the bold, the scrappy, and the founder-led.
If you’re a small business owner heading into 2026 with a “let’s just keep doing what worked in 2021” mindset… oh sweetheart, pull up a chair. The marketing landscape has officially entered the era of AI engines, personalized discovery, lifestyle storytelling, and consumers who can spot inauthenticity a mile away (even from behind a screen scrolling at 2x speed).
Lip Care Sales are Up in Q4. Will This Trend Continue in 2026?
Lip care has evolved from a makeup afterthought into a fast-growing skincare category. From peptide-packed balms to filler-free treatments, this beauty shift may even represent a modern take on the Lipstick Effect.
How the Intersection of Purpose Driven Brands and Thrift Culture are Shaping the Economy in 2026
From Loved Before London to Thriftmas, purpose is no longer optional. Here’s how meaningful consumption is redefining loyalty in 2026.
How Brands Turn Products Into Micro-Media Assets in 2026
Products aren’t just products anymore — they’re micro-media assets. Here’s how lifestyle brands turn SKUs into story-driven, search-ready content that fuels visibility across social, Google, and AI discovery.
Top Business Books of 2025!
A curated list of the five best business books of 2025—handpicked for founders, lifestyle brands, marketers, and creatives building momentum in 2026.
10 Must-Run Marketing Plays for Small Businesses in 2026
Wondering how small businesses can actually stand out in 2026? This post breaks down 10 must-run marketing plays, from AI-ready content hubs and founder-led branding to community, email, and short-form video, so you can grow with clarity in the coming year.

