THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Lip Care Sales are Up in Q4. Will This Trend Continue in 2026?
Lip care has evolved from a makeup afterthought into a fast-growing skincare category. From peptide-packed balms to filler-free treatments, this beauty shift may even represent a modern take on the Lipstick Effect.
How the Intersection of Purpose Driven Brands and Thrift Culture are Shaping the Economy in 2026
From Loved Before London to Thriftmas, purpose is no longer optional. Here’s how meaningful consumption is redefining loyalty in 2026.
How Brands Turn Products Into Micro-Media Assets in 2026
Products aren’t just products anymore — they’re micro-media assets. Here’s how lifestyle brands turn SKUs into story-driven, search-ready content that fuels visibility across social, Google, and AI discovery.
Top Business Books of 2025!
A curated list of the five best business books of 2025—handpicked for founders, lifestyle brands, marketers, and creatives building momentum in 2026.
10 Must-Run Marketing Plays for Small Businesses in 2026
Wondering how small businesses can actually stand out in 2026? This post breaks down 10 must-run marketing plays, from AI-ready content hubs and founder-led branding to community, email, and short-form video, so you can grow with clarity in the coming year.