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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
50 Halloween Puns for Lifestyle Brands.
Halloween Puns for Beauty, Candle, Clothing, Jewelry and Food Brands: Drop These Puns Into Social Posts and Email Blasts Next Week.
Should Your Brand Be on Amazon?
Thinking about selling your lifestyle brand on Amazon? Here's a smart breakdown of the pros and cons—from visibility boosts and media exposure to margin cuts and brand dilution—so you can decide what’s best for your business.
Can You Compete With Amazon Prime Day If You’re Not on Amazon?
Not on Amazon? No problem. Here’s how small lifestyle brands—from candles to kids' clothes—can compete with Amazon Prime Days and still win sales and visibility in July.