THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
The Power of Product Placement: What Ginny and Georgia, Sirens, and Orbit Baby Can Teach Us About Brand Buzz
In a world of ad fatigue and algorithm burnout, product placement remains one of the few ways to get your product directly into the emotional bloodstream of pop culture. Whether it’s a subtle moment of wardrobe magic or a full-blown storyline, when audiences see a product in use—and feel the story around it—it sticks.
Let’s explore some of the most buzzworthy recent examples (and yes, one just might involve a stroller turf war with Dwight Schrute).
So You Want to Grow and Sell Your Company Like Hailey Bieber’s Rhode for One Billion Dollars (oh, But Have No Budget)? Here are 8 Crucial Steps …
Learn how to build a billion-dollar brand presence like Rhode, even if you're starting with zero budget. Actionable tips for founder-led businesses that want to grow big.
🚨 What Google’s New AI-Powered Search Means for SEO, and What To Do About It
If you’ve noticed a dip in your website traffic lately, you’re not alone — and Google’s latest AI-powered updates might be the culprit.
With the rollout of AI Overviews and its new AI Mode, Google is serving answers directly at the top of the search results, meaning users don’t have to click on your site to get the info they need. Yep, it’s kind of like your best insights are being borrowed without the courtesy of a visit.
So… what does this mean for your SEO strategy going forward?
Let’s unpack it.
How to Sell the Feeling: 7 Lifestyle Marketing Strategies That Create Emotional Connection
In today’s marketplace, product features aren’t enough. Customers don’t just buy candles, skincare, gourmet food, or wellness goods—they buy a mood, a moment, and a version of themselves they want to become. That’s why the most successful lifestyle brands don’t just market products—they sell the feeling those products create.
3 Key Reasons Media Outreach During the Holidays is So Crucial.
We’re heading into the holidays, and the warm shades of Autumn will soon be replaced by vivid evergreens, twinkling lights and jewel tones. It’s a transformative period that offers heightened marketing opportunities for growth, customer engagement, and brand recognition not available most of the rest of the marketing year. Here are 3 reasons media outreach during the holiday and Winter months delivers an improved return on investment: