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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Friday the 13th to St. Patrick’s Day: March 2026’s Four-Day Lucky Reset
Friday the 13th, St. Patrick’s Day, and the first day of spring all land in the same week. Here’s why this “soft superstition season” is fascinating.
13 Top Superstitions and Where They Come From
Whether you cross your fingers before a big launch or avoid opening umbrellas inside, superstitions are deeply rooted in culture, history, and our need to feel a little bit in control. Here's a look at 13 of the most common superstitions around the world — and the strange, surprising stories behind them.
Ultra Successful People Who Believe in Superstitions, Especially on Friday the 13th
Explore the origins of Friday the 13th, why the number 13 spooks us, and the weird superstitions of wildly successful people—yes, even Lucille Ball.