Optimize the Discoverability of Your Instagram Posts by Harnessing Trending Audio

If you enjoy those hilarious audio grabs you see in other’s feeds or want to give your Instagram account an up-to-the-minute feel, incorporate trending audio into your feeds. The beauty of trending audio is that you can pop almost any video underneath some of the more colorful audio clips and enjoy the benefits of it. Of course, because they’re trending, they can change by the minute. For this reason, it’s important to be able to easily find great trending audio - and we’re in luck! Because it is.

Here’s How to Find Trending Audio on Instagram

If You Have a Creator Account:

If you’re a creator, or have your account classified as a creator, here’s what to do:

Click the + button on your account page as if you are about to add a post.
Then click on “reel” from the mini menu that pops up at the bottom of the page.
At the top of the next page you should see: Camera, Clip Hub, Trending, Templates, and Made for You in a swipe-able menu.
Click on Trending, which is also displayed with an arrow.
You’ll find a list of the top 50 trending songs listed in descending order.

*Click on your Professional Dashboard to Find a Number of Creative Tools.*

To find popular audio clips that aren’t songs, try this…

Some of the most viral reels are from funny, moving, or interesting audio lifted from posts and placed over nonrelated video. You can find these in two ways.

Click on the search icon at the bottom of your feed. This is found both on the page that displays the posts of accounts you follow, and your profile page. This will take you to a Discover Page which will include posts from accounts related to keywords you use on your account.
Click on the Reels Icon which is located two spaces over from the search icon. This will take you to Trending Reels, that are often made with Trending Audio. Look for Audio with an arrow pointing up next to it.

Another place to find Reels Trends:

Click on your Professional Dashboard button - this is located directly under your profile information on your Profile Page. Navigating to your Professional Dashboard will reveal a great deal of excellent Tips and Resources. Scroll down to this section, and click on Reels Trends to discover not only trending audio, but trending hashtags as well.

If Your Account is a Personal or Non-Professional Account.

If you don’t have a Professional dashboard you can click on the Search icon at the bottom of your Profile page or Feed and scroll to find audio that works. The quickest way to find Trending Audio is from the Reels icon to the right of the + button.

The Importance of Trending Audio for Discoverability on Instagram

Audio has a powerful impact on human emotions, evoking feelings and enhancing our overall experience. By leveraging trending audio on Instagram, content creators can tap into this emotional connection, increasing engagement with their posts. By strategically incorporating popular tracks or viral sound bites in their content, users are more likely to stop scrolling and pay attention.

Tapping into Pop Culture

Trending audio plays a significant role in tapping into popular culture. As trends and challenges emerge, audio tracks associated with these movements gain popularity. By aligning content with popular audio, Instagram users are more likely to relate, engage, and share. These audio trends create a sense of community and engagement, fostering a connection between content creators and their target audience.

Amplifying Discoverability

Instagram’s algorithm heavily relies on engagement metrics to determine the visibility of content. The more engagement a post receives, the higher the chances of it being featured on the Explore page or reaching the coveted top posts section. Trending audio becomes an essential tool for discoverability, as it attracts attention and encourages users to interact with the content. By incorporating popular audio, creators can increase their chances of being discovered by a wider audience.

Staying Relevant and Fresh

Instagram users consume content rapidly, staying up to date with the latest trends and challenges. By incorporating trending audio, content creators convey a sense of being current, relevant, and connected to the ever-changing landscape of social media. This helps to maintain interest and engagement from existing followers while attracting new users who are drawn to the excitement of the latest audio trends.
In conclusion, leveraging trending audio on Instagram is no longer a mere option but a critical strategy for enhancing discoverability. By embracing popular tracks and viral sound bites, content creators can enhance engagement, tap into popular culture, amplify discoverability, cross-promote through hashtags, and stay relevant. As Instagram continues to evolve and adapt, keeping up with the latest audio trends will be essential to stay ahead in the race for discoverability.

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