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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
The Ultimate Guide to T-Shirt Colors: What They Mean and Why They Matter in 2025
A Lot Of People Will Tell You That Black Is The Bestselling Tee Shirt Color (I Guess It Hides Spills ~ But Who Wears A Dirty Spilled-On Shirt Around?). But if you are a Color Lover. a Good White Or Black Tee Is Great, But A Quick Scan Of most closets will reveal An Array Of Blues, Greens, Turquoise, Pinks, And Golds.
Entice New Beauty Customers With Sample Sizes
With the escalating prices of all natural and organic skincare and cosmetics, many potential clients are just unlikely to give your brand a try due to sticker shock. They may have heard amazing things about your hibiscus and seaweed mask, or have drooled over your Instagram feed on a daily basis, but let’s face it - $65 for a toner can be the dividing line between a purchasing customer and a mere admirer who isn’t sure your product is worth the investment.
The Home Fragrance Industry is On-Track to Have a Banner Year, But What Are the Candle Trends in 2022?
2022 is forecast to be a banner year for the candle industry. In 2021 sales in the US topped $3.14 billion, growing by some 20% over the previous year. Estimates see home fragrance sales growing by about $1.4 billion over the next 3 years.
Refresh Your Silo'd Catalog Shots with this Simple Canva Hack
Everyone has silhouetted shots of their products, or at least you should if you’re in the business of selling product. But your social feeds and websites can look pretty bland if that’s all potential customers ever see. This simple Canva tweak can bring new life to both your still shots and videos alike.
How Lifestyle Brands Can Repurpose Content On Social Feeds and Blogs
We all know content is king, but for solopreneurs and smaller brands, keeping blog posts and social feeds fresh and relevant can be a struggle. Time taken away from designing, manufacturing, and direct selling can be hard to give up.
And while the struggle is real, it’s important to keep those social marketing channels well fed and buzzing.
When perfect really isn’t ….
There’s an impulse to rely on the word “perfect” to describe everything from table-settings to lipstick shades. “Perfect” is just fine, if the item in question is indeed flawless. But perfection in this world is exceedingly rare, particularly when it comes to skin serums and lipstick shades.*
The Case for Cleaning Up Your (Decaying) Instagram and Facebook Story Highlights.
If you like staying organized, don’t forget about your social media posts. Just as cleaning out closets brings about order in your physical space, cleaning up your Instagram stories can help clear the air in your digital world.
Why your webstore's hero image may be turning away traffic and destroying sales and what to do instead
Whether your store is hosted on Squarespace, Woocommerce, Wordpress, Wix or Shopify – virtually all successful ecommerce sites can boast “good design” as the primary reason they rack up sales.