THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
The Home Fragrance Industry is On-Track to Have a Banner Year, But What Are the Candle Trends in 2022?
2022 is forecast to be a banner year for the candle industry. In 2021 sales in the US topped $3.14 billion, growing by some 20% over the previous year. Estimates see home fragrance sales growing by about $1.4 billion over the next 3 years.
Refresh Your Silo'd Catalog Shots with this Simple Canva Hack
Everyone has silhouetted shots of their products, or at least you should if you’re in the business of selling product. But your social feeds and websites can look pretty bland if that’s all potential customers ever see. This simple Canva tweak can bring new life to both your still shots and videos alike.
How Lifestyle Brands Can Repurpose Content On Social Feeds and Blogs
We all know content is king, but for solopreneurs and smaller brands, keeping blog posts and social feeds fresh and relevant can be a struggle. Time taken away from designing, manufacturing, and direct selling can be hard to give up.
And while the struggle is real, it’s important to keep those social marketing channels well fed and buzzing.
When perfect really isn’t ….
There’s an impulse to rely on the word “perfect” to describe everything from table-settings to lipstick shades. “Perfect” is just fine, if the item in question is indeed flawless. But perfection in this world is exceedingly rare, particularly when it comes to skin serums and lipstick shades.*
The Case for Cleaning Up Your (Decaying) Instagram and Facebook Story Highlights.
If you like staying organized, don’t forget about your social media posts. Just as cleaning out closets brings about order in your physical space, cleaning up your Instagram stories can help clear the air in your digital world.
Why your webstore's hero image may be turning away traffic and destroying sales and what to do instead
Whether your store is hosted on Squarespace, Woocommerce, Wordpress, Wix or Shopify – virtually all successful ecommerce sites can boast “good design” as the primary reason they rack up sales.