Even if your retail business is mainly driven by local foot traffic, setting up a web shop gives your customers a way to browse what you have to offer at their leisure. In this manner, you’ll sell more and have a direct route to following up with clients in weeks and months to come. You can more easily “bundle” items that go well together as you would instore, and offer incentives to buy on the spot.

Social Proof relies on the notion that if a product is tried and true, it must be trustworthy and worthwhile.  Most easily put, Social Proof is the spark of energy that each of us give off each time we scroll through a social feed.  We offer it in the form of likes, recommendations, comments and shares. Few brands can exist without social proof, and in the abscence of it, find competing in a crowded marketplace very difficult.

If you like staying organized, don’t forget about your social media posts. Just as cleaning out closets brings about order in your physical space, cleaning up your Instagram stories can help clear the air in your digital world.