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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Five Easy Ways to Instantly Boost Your Brand's Social Proof
Social Proof relies on the notion that if a product is tried and true, it must be trustworthy and worthwhile. Most easily put, Social Proof is the spark of energy that each of us give off each time we scroll through a social feed. We offer it in the form of likes, recommendations, comments and shares. Few brands can exist without social proof, and in the abscence of it, find competing in a crowded marketplace very difficult.
How Lifestyle Brands Can Repurpose Content On Social Feeds and Blogs
We all know content is king, but for solopreneurs and smaller brands, keeping blog posts and social feeds fresh and relevant can be a struggle. Time taken away from designing, manufacturing, and direct selling can be hard to give up.
And while the struggle is real, it’s important to keep those social marketing channels well fed and buzzing.
The Case for Cleaning Up Your (Decaying) Instagram and Facebook Story Highlights.
If you like staying organized, don’t forget about your social media posts. Just as cleaning out closets brings about order in your physical space, cleaning up your Instagram stories can help clear the air in your digital world.