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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
10 Tips for Creative Newsjacking
Wondering about newsjacking? If you want to break out of mere product placement and help your brand become a media star, newsjacking – an often-misunderstood artform can be the answer.
How Lifestyle Brands Can Repurpose Content On Social Feeds and Blogs
We all know content is king, but for solopreneurs and smaller brands, keeping blog posts and social feeds fresh and relevant can be a struggle. Time taken away from designing, manufacturing, and direct selling can be hard to give up.
And while the struggle is real, it’s important to keep those social marketing channels well fed and buzzing.
When perfect really isn’t ….
There’s an impulse to rely on the word “perfect” to describe everything from table-settings to lipstick shades. “Perfect” is just fine, if the item in question is indeed flawless. But perfection in this world is exceedingly rare, particularly when it comes to skin serums and lipstick shades.*