THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Featured Post
Lucky Rituals for Founders: 13 Ways to Bring More Magic Into Your Business
Being a founder means making a thousand decisions a day and dealing with all the uncertainty that comes with that.
It’s no wonder so many wildly successful people swear by rituals. Whether they’re lighting a candle, wearing a lucky necklace, or checking the moon phase before launching, rituals give us structure, confidence, and (let’s be honest) a little extra sparkle.

🚨 What Google’s New AI-Powered Search Means for SEO, and What To Do About It
If you’ve noticed a dip in your website traffic lately, you’re not alone — and Google’s latest AI-powered updates might be the culprit.
With the rollout of AI Overviews and its new AI Mode, Google is serving answers directly at the top of the search results, meaning users don’t have to click on your site to get the info they need. Yep, it’s kind of like your best insights are being borrowed without the courtesy of a visit.
So… what does this mean for your SEO strategy going forward?
Let’s unpack it.