THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
🚨 What Google’s New AI-Powered Search Means for SEO, and What To Do About It
If you’ve noticed a dip in your website traffic lately, you’re not alone — and Google’s latest AI-powered updates might be the culprit.
With the rollout of AI Overviews and its new AI Mode, Google is serving answers directly at the top of the search results, meaning users don’t have to click on your site to get the info they need. Yep, it’s kind of like your best insights are being borrowed without the courtesy of a visit.
So… what does this mean for your SEO strategy going forward?
Let’s unpack it.