THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Target Is Reinventing Its Beauty Department. Here’s What Independent Beauty Retailers Need to Know.
Target is bringing Beauty Studio to more than 600 stores with 90 brands, dedicated advisors and a specialty-retail approach. But the most interesting part of the strategy may be what it tells independent beauty retailers about the value of staying small, selective and personal.
Sophia Petrillo’s $192,000 Purse Is a Branding Lesson Hiding in Plain Sight
Sophia Petrillo’s famous purse just sold for an astonishing $192,000. But the real story isn’t what the handbag was worth. It’s how decades of consistency, recognition and nostalgia turned a simple prop into an extraordinarily valuable brand asset.
50 Years Ago, a Tiny PR Event Transformed an Entire Industry. Here’s What Brands Can Learn From It.
Fifty years ago, a small blind wine tasting in Paris upended the global wine hierarchy. Here’s what the Judgment of Paris can teach small brands about PR, brand bias, independent validation, and creating an experiment people actually want to talk about.
Two New Trend Reports Reveal What’s Coming for Autumn and Holiday 2026
Apartment Therapy and Trendalytics reveal the Autumn and Holiday 2026 home decor trends small lifestyle brands can use in photography, copy, packaging and seasonal campaigns.
A 10 Step Marketing Checklist for Your Small Lifestyle Brand
August is the hinge between summer selling and the year’s busiest retail season. Here are the nine marketing, PR, content and holiday-planning priorities small lifestyle brands should tackle now.
Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Learn the 6 essential elements every brand or founder bio must include if you want press coverage, media features, and real visibility for your business.
10 Reasons Publicist Agatha Raisin Makes Such a Great Crime Detective
Why publicists make incredible detectives: intuition, research skills, pattern-spotting, storytelling and Agatha Raisin–level instincts. Funny, true, and spot on.
Why Ecosystem Growth Channels Matter for Lifestyle Brands in 2026
Learn what ecosystem growth channels are and how lifestyle brands can use them to win in 2026.
Navigating the Rapids: What Lifestyle Marketers Need to Know for November 2025
Facing economic headwinds this holiday season? Key strategies lifestyle brands need in November 2025 to boost visibility, sales, and loyalty.
The Top Home and Decor Magazines as of Q3 2025 by the Numbers
We’ve analyzed the latest quarterly data (Q3 2025) for top Home, Decor, and Lifestyle brands to see who is truly capturing the cross-platform audience. The Total 360° number is the most crucial metric, combining reach across all platforms—from print to mobile web—to give us the real size of a brand's influence.