THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Learn the 6 essential elements every brand or founder bio must include if you want press coverage, media features, and real visibility for your business.
10 Reasons Publicist Agatha Raisin Makes Such a Great Crime Detective
Why publicists make incredible detectives: intuition, research skills, pattern-spotting, storytelling and Agatha Raisin–level instincts. Funny, true, and spot on.
Why Ecosystem Growth Channels Matter for Lifestyle Brands in 2026
Learn what ecosystem growth channels are and how lifestyle brands can use them to win in 2026.
Navigating the Rapids: What Lifestyle Marketers Need to Know for November 2025
Facing economic headwinds this holiday season? Key strategies lifestyle brands need in November 2025 to boost visibility, sales, and loyalty.
The Top Home and Decor Magazines as of Q3 2025 by the Numbers
We’ve analyzed the latest quarterly data (Q3 2025) for top Home, Decor, and Lifestyle brands to see who is truly capturing the cross-platform audience. The Total 360° number is the most crucial metric, combining reach across all platforms—from print to mobile web—to give us the real size of a brand's influence.