THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
Transform Your Scroll into a Moody Gold Wonderland: Meet the Deep Gold Lightroom Preset
Lightroom presets offer our clients many benefits, from helping us turn out gorgeous shots day after day, to saving time and money in an era when budgets are extra tight.
Why you should be shooting products with natural light
Studio v. Natural Light in product photography: Shooting products with natural light offers a lot of advantages - especially to amateur photographers, and those who need to produce loads of material in a short amount of time.
The differences between natural daylight and artificial light for a photographer lie mostly in the spectrum of the light as it falls on your subject.
Here's Why We Love Using Lightroom Presets For All Our Client's Social Media and Brand Photos
I’m a big fan of Lightroom from Adobe for lots of reasons. I’ve been using it to create scroll stopping images for my clients for years.