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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Transform Your Scroll into a Moody Gold Wonderland: Meet the Deep Gold Lightroom Preset
Lightroom presets offer our clients many benefits, from helping us turn out gorgeous shots day after day, to saving time and money in an era when budgets are extra tight.
Why you should be shooting products with natural light
Studio v. Natural Light in product photography: Shooting products with natural light offers a lot of advantages - especially to amateur photographers, and those who need to produce loads of material in a short amount of time.
The differences between natural daylight and artificial light for a photographer lie mostly in the spectrum of the light as it falls on your subject.
Here's Why We Love Using Lightroom Presets For All Our Client's Social Media and Brand Photos
I’m a big fan of Lightroom from Adobe for lots of reasons. I’ve been using it to create scroll stopping images for my clients for years.