THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
📲 Why Smart Brand Managers Use More Than One Instagram Account, And Why You Should Too
Here’s the truth: Instagram doesn’t just show what you post—it shapes what you see. And by using multiple accounts intentionally, you can gather better data, test smarter strategies, and connect with more of the right people.