THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
Trending: Earthy Easter
Easter is late this year, it’s date is determined as the first Sunday following the first full moon after the Spring Equinox* - which is usually around March 21st. This year it’s almost a month later than normal, celebrating on April 20, with Earth Day right on it’s heels on April 22.
While sustainability has been a consumer focus for some time now, this Easter the trend will be enhanced substantially by virtue of the calendar. If you’re a brand in the lifestyle space, this offers a great opportunity to set yourself apart from others in your field through media pitches, company initiatives, social media, and in-store promos.
3 Key Reasons Media Outreach During the Holidays is So Crucial.
We’re heading into the holidays, and the warm shades of Autumn will soon be replaced by vivid evergreens, twinkling lights and jewel tones. It’s a transformative period that offers heightened marketing opportunities for growth, customer engagement, and brand recognition not available most of the rest of the marketing year. Here are 3 reasons media outreach during the holiday and Winter months delivers an improved return on investment: