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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
💼 Which Marketing Maven Would You Hire to Run Your Brand?
We Compare the Marketing Styles of Edina Monsoon, Samantha Jones, Emily Cooper, and Georgia Miller! Bonus: Take Our Brand Personality Quiz to See Which Fictional Marketing Maven Would Do the Best Job for Your Company.
Light These to Call It In: The Best Candle Scents for Manifesting Abundance 💸✨
There’s just something about lighting a candle that feels like a commitment to your intention. It’s not just ambiance—it’s a ritual. When you pair scent with mindset, things start to shift. Quickly. Whether you're manifesting financial flow, creative breakthroughs, or just that "rich life energy," the right fragrance can unlock your next level.
Think of this as your go-to guide for candle scents that don't just smell good—they work magic.
🖤 Friday the 13th Marketing Magic: 13 Spellbinding Post Ideas for Lifestyle Brands
13 creative social media post ideas for lifestyle brands (candles, beauty, fashion, food, and decor) to turn Friday the 13th into a sales-boosting opportunity.
Lucky Rituals for Founders: 13 Ways to Bring More Magic Into Your Business
Being a founder means making a thousand decisions a day — and dealing with all the uncertainty that comes with that.
It’s no wonder so many wildly successful people swear by rituals. Whether they’re lighting a candle, wearing a lucky necklace, or checking the moon phase before launching, rituals give us structure, confidence, and (let’s be honest) a little extra sparkle.