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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
8 Handwritten Fonts to Use on Your Social Posts and Website.
Handwritten fonts are all the rage on social media, bringing a personal and authentic touch to your posts, stories, and graphics. If you’re looking to spice up your designs on Canva or Adobe Express, here are 8 popular handwritten fonts that stand out!
More cute Valentine’s Day Windows and Displays
Pretty and impressive Valentine’s Day displays and windows at Guilford, Connecticut.
Recycling: Not Just for Plastic and Cardboard
As a brand manager of a lifestyle company, you probably spend many hours each week carefully creating content. (Or at least you want to.) You do this for your website, perhaps for a blog and as SEO support for product descriptions, for Instagram, Linkedin, BlueSky, Pinterest and more. That’s a ton of content. It can take all day, and at many bigger companies, a team of 10 or more social media experts work on a brand’s social accounts each and every day. That’s not something that’s feasible for a smaller startup working on a shoestring budget - and this fact alone makes it hard to compete on most social media platforms.
Charming Valentine’s Day Retail Displays
I love scouting Valentine’s Day retail displays every year. After Christmas decorations come down there just seems to be a colorless void that happens towards the end of January that cheerful Valentine’s Day displays seem to fill so easily.
Here are some of the cutest decorations for your Easter celebrations.
Hop hop goes the calendar and we’re already almost to the Spring Equinox. Daylight Saving Time starts in just 4 days. With that in mind I can’t help but be inspired by all the beautiful (and some downright tacky) Easter decorations that I see in the stores.