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10 Must-Run Marketing Plays for Small Businesses in 2026

The year ahead favors the bold, the scrappy, and the founder-led.

If you’re a small business owner heading into 2026 with a “let’s just keep doing what worked in 2021” mindset… oh sweetheart, pull up a chair. The marketing landscape has officially entered the era of AI engines, personalized discovery, lifestyle storytelling, and consumers who can spot inauthenticity a mile away (even from behind a screen scrolling at 2x speed).

So What’s Next For TikTok?
Marketing, Social Media Carolyn Delacorte Marketing, Social Media Carolyn Delacorte

So What’s Next For TikTok?

If you’re a brand that’s had success on TikTok, you may be on the edge of your seat as yet another deadline for the app to either sell its American interests, or go dark in the US is just days away.

As of April 1 2025, all eyes seem to be on The Blackstone Group - the world's largest alternative asset manager, who may take a small stake in TikTok’s US operations. The New York Times reported last week that the investment would most likely be miniscule compared to most of Blackstone’s investments and it’s unclear if it would be enough to fulfill the requirements of the Protecting Americans from Foreign Adversary Controlled Applications Act that was signed into law last year.

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