THE LATEST
~
MARKETING AND PR TRENDS
~
THE LATEST ~ MARKETING AND PR TRENDS ~
Read The Latest …
BLOG HOME MARKETING CREATIVE SELLING SOCIAL MEDIA TRENDS PUBLIC RELATIONS BOOKS
Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
So What’s Next For TikTok?
If you’re a brand that’s had success on TikTok, you may be on the edge of your seat as yet another deadline for the app to either sell its American interests, or go dark in the US is just days away.
As of April 1 2025, all eyes seem to be on The Blackstone Group - the world's largest alternative asset manager, who may take a small stake in TikTok’s US operations. The New York Times reported last week that the investment would most likely be miniscule compared to most of Blackstone’s investments and it’s unclear if it would be enough to fulfill the requirements of the Protecting Americans from Foreign Adversary Controlled Applications Act that was signed into law last year.