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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Your Brand Doesn't Need a Men's Collection to Resonate for Father's Day
Father's Day spending tops $24 billion, yet many skincare and candle brands still sit the holiday out. Here's how small lifestyle brands can reposition existing products around ritual, gifting, and modern fatherhood—without changing who they are.
Are You Harboring Dark Data? How Your Digital Mess Is Hurting the Planet.
Dark data accounts for almost as much carbon pollution as the airline industry
Why LinkedIn’s 2026 Algorithm Shift Matters for Small Brands and Founders
LinkedIn’s 2026 algorithm shift is changing how founders and small brands get discovered. Here’s what 360Brew may be prioritizing and how to optimize your profile.