THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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10 Must-Run Marketing Plays for Small Businesses in 2026
The year ahead favors the bold, the scrappy, and the founder-led.
If you’re a small business owner heading into 2026 with a “let’s just keep doing what worked in 2021” mindset… oh sweetheart, pull up a chair. The marketing landscape has officially entered the era of AI engines, personalized discovery, lifestyle storytelling, and consumers who can spot inauthenticity a mile away (even from behind a screen scrolling at 2x speed).
So, You’re On Amazon But Not Part of Prime Day Deals …
Not part of the official Amazon Prime Day Deals? No problem. Here’s how brands can still drive sales, visibility, and momentum—with smart strategies, real examples, and insider insight into how brands are chosen for Prime Day.
The 7 Strongest Marketing Trends in the Lifestyle Industry So Far in 2025
If you work in lifestyle marketing: food, beauty, fashion, wellness, or home , Summer 2025 is bringing a wave of major shifts that you don't want to miss. These trends aren’t just fads; they’re reshaping how lifestyle brands connect with audiences, earn loyalty, and drive growth.
Here are the strongest marketing trends in the lifestyle industry right now.
5 Reasons Founder-Led Brands Are Winning Hearts and Wallets, and 13 Lifestyle Brands Doing It Right
In the ever-buzzier world of lifestyle brands, one truth is becoming more and more deliciously obvious: customers don't just want products; they want people. They want to know who's stirring the pot, sewing the seams, bottling the dreams. And that's exactly why founder-led small brands are carving out huge, passionate audiences—and often, outselling bigger, more faceless competitors.