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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
5 Reasons Founder-Led Brands Are Winning Hearts (and Wallets)
In the ever-buzzier world of lifestyle brands, one truth is becoming more and more deliciously obvious: customers don't just want products; they want people. They want to know who's stirring the pot, sewing the seams, bottling the dreams. And that's exactly why founder-led small brands are carving out huge, passionate audiences—and often, outselling bigger, more faceless competitors.