THE LATEST

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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

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Take Our Quiz: Which Marketing Maven Would You Hire to Run Your Brand?

We Compared the Marketing Styles of Edina Monsoon, Samantha Jones, Emily Cooper, and Georgia Miller

You’re a brand founder. You’ve got product, passion, and a to-do list that’s now a personality trait. But when it comes to marketing yourself? You’d rather build a second business.

So… who do you hire?
Let’s compare four iconic pop-culture PR and Marketing Mavens by their LinkedIn profiles and their Reddit reviews.

The 7 Strongest Marketing Trends in the Lifestyle Industry So Far in 2025
Social Media, Selling Carolyn Delacorte Social Media, Selling Carolyn Delacorte

The 7 Strongest Marketing Trends in the Lifestyle Industry So Far in 2025

If you work in lifestyle marketing: food, beauty, fashion, wellness, or home , Summer 2025 is bringing a wave of major shifts that you don't want to miss. These trends aren’t just fads; they’re reshaping how lifestyle brands connect with audiences, earn loyalty, and drive growth.

Here are the strongest marketing trends in the lifestyle industry right now.

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5 Reasons Founder-Led Brands Are Winning Hearts and Wallets, and 13 Lifestyle Brands Doing It Right
Social Media, Selling Carolyn Delacorte Social Media, Selling Carolyn Delacorte

5 Reasons Founder-Led Brands Are Winning Hearts and Wallets, and 13 Lifestyle Brands Doing It Right

In the ever-buzzier world of lifestyle brands, one truth is becoming more and more deliciously obvious: customers don't just want products; they want people. They want to know who's stirring the pot, sewing the seams, bottling the dreams. And that's exactly why founder-led small brands are carving out huge, passionate audiences—and often, outselling bigger, more faceless competitors.

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