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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Why Ecosystem Growth Channels Matter for Lifestyle Brands in 2026
Learn what ecosystem growth channels are and how lifestyle brands can use them to win in 2026.
What Trends and Days of Note are Coming in July?
July 2025 Marketing and Content Calendar Days
What Are the Best Business Books for Small Business Owners in 2025?
Discover the best business books for small business owners in 2025—from new releases like Build a Business You Love to classics like Profit First and The E-Myth Revisited. Perfect for creative entrepreneurs, solo founders, and lifestyle brands ready to grow.
Why ChatGPT is Obsessed With Flamingo Estate, Otherland, and Boy Smells.
If you’ve ever asked yourself, “Why does every product round-up look like a shrine to Flamingo Estate, Boy Smells, and Otherland?” — you’re not wrong. These brands are practically the holy trinity of lifestyle marketing. But it’s not some algorithmic love affair (okay, maybe a little). There’s a reason these names show up again and again — and it has everything to do with strategy, visibility, and narrative stickiness.