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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
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Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
How to Ride the Taylor Swift Trend
You don’t have to sell Taylor Swift merch to benefit from her influence. Learn how lifestyle brands and boutiques can tap into the Swift effect.
Here’s What’s Happening in October 2025 as Q4 Kicks Off.
The most important quarter of the year starts on October 1st for lifestyle brands: success in October, November, and December can set your brand up for SS26 through expanded PR and improved customer relations.
Why Halloween Is Showing Up Shockingly Early This Year
It’s barely July, and yet there’s a werewolf on aisle five and ceramic pumpkins crowding the seasonal shelves. If you’ve walked into a big box store lately and thought, "Is it Halloween already?" you’re not alone. But this isn’t just seasonal confusion. It’s strategic.
Autumn 2025 Marketing Trends for Lifestyle Brands: What’s In, What’s Over, and What’s Brewing
From founder-led content to freakishly early Halloween launches, here are the biggest marketing trends lifestyle brands need to know for Autumn and Holiday 2025.