THE LATEST
~
MARKETING AND PR TRENDS
~
THE LATEST ~ MARKETING AND PR TRENDS ~
Read The Latest …
BLOG HOME MARKETING CREATIVE SELLING SOCIAL MEDIA TRENDS PUBLIC RELATIONS BOOKS
Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
10 Must-Run Marketing Plays for Small Businesses in 2026
Wondering how small businesses can actually stand out in 2026? This post breaks down 10 must-run marketing plays, from AI-ready content hubs and founder-led branding to community, email, and short-form video, so you can grow with clarity in the coming year.
10 Tips and Best Practices for Publishing Both on Substack and Your Brand Website
Learn the best practices for publishing on both Substack and your brand website. Discover how to boost visibility in Google Search, Google Discover, and AI-powered platforms like ChatGPT and Perplexity, while building long-term authority and founder-led community.
🐠 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the “Sardine Girl” Moment.
Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissance—complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned sardines into collectible art; Fishwife, the direct-to-consumer darling bringing sustainability and millennial flair to smoked salmon and anchovies; and Nice Cans, the cheeky Canadian brand celebrating conservas with bold design and culinary credibility.
These brands aren’t just selling canned fish—they’re rebranding it as stylish, ethical, and crave-worthy. From nostalgic storytelling and immersive retail experiences to social media-savvy packaging that pops off the shelf (and your Instagram feed), they’re proving that seafood can be shelf-stable and sexy.